Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Cicero Group exec: PR needs to be more inclusive
Iain Anderson, Cicero Group‘s executive chairman and committee member at LGBT+ PR networking group InterComms, discusses whether PR is inclusive enough and how [...]
THRSXTY appoints Rob Lester as reputation director
THRSXTY has appointed Rob Lester as reputation director to lead the agency’s new reputation management division. He joins from Good Relations, where he was head of issues and [...]
Opinion: Cannes Lions proves brands need to take risks
Lauren Winter, head of brand and consumer marketing, EMEA, at FleishmanHillard Fishburn, details why the importance of brands taking risks was her big Cannes Lions takeaway. [...]
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
Forbes: We want to build long-term relationships with PRs
Forbes Europe works best with PRs, companies and entrepreneurs that develop long-term relationships with the title, Forbes Europe editor Alex Wood revealed at today’s [...]
60 Seconds with Red Lorry Yellow Lorry’s Guy Walsingham
Guy Walsingham, founder and CEO of B2B tech agency Red Lorry Yellow Lorry, discusses why he started the agency, his fight against “factory PR” and the thinking [...]
How to enhance your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four [...]
PR news round-up (18-22 June)
Here’s a round-up of last week’s biggest PR news – featuring Tin Man, Attitude’s Matthew Todd and the UK’s new largest public affairs agency. Enhancing [...]
Meet the Journalist: Attitude editor-at-large Matthew Todd
Matthew Todd, Attitude’s editor-at-large and former editor, discusses the issue of mental health in the LGBT community, securing Prince William as a cover star and what [...]
PR Case Study: TVC Group – Farm Safety Week
TVC Group helped the Farm Safety Foundation to promote Farm Safety Week and raised awareness of the impact farm accidents can have on farmers and their families. Campaign: [...]
PR news round-up (11-15 June)
Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit. [...]
CNBC’s Arjun Kharpal: Tailor your pitch to different outlets
Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR [...]
Cision celebrates a golden night at the 2018 AMEC Awards
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards. Cision achieved a sweep of the [...]
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]
AMEC summit showcases the future of PR measurement
Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona this week. This annual summit has provided many of [...]
This ‘cloud comms’ breakthrough will change PR forever
What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications [...]
Opinion: The comms challenges posed by shareholder activism
Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms [...]
PR news round-up (4-8 June)
Here’s a round-up of last week’s biggest PR news – featuring the CIPR Excellence Awards, new appointments at Quill PR and how PR measurement saves lives. Thought [...]