Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Rwanda chooses The PC Agency to build its brand in the UK
The PC Agency has been selected by the Government of Rwanda to build its brand in the UK, as the country prepares for the first non-stop flights from the UK and the opening of [...]
Kickers appoints Aduro Communications ahead of ‘Back to School’ sales window
Kickers has hired Aduro Communications to drive awareness of the footwear brand through a media relations and influencer programme that will focus on the ‘Back to [...]
Weber Shandwick’s Colin Byrne to step down
Colin Byrne, Weber Shandwick’s UK and EMEA CEO, is to step down from his role in early 2018 after nearly 23 years at the global agency. The firm has not yet named a [...]
PR M&A activity drop in the UK unlikely to be long-term
Research from Results International says that despite a slight drop in M&A activity in the UK’s PR sector, this isn’t likely to be a long-term trend. The M&A adviser [...]
Weber Shandwick wins big at PRWeek Global Awards
At last night’s PRWeek Global Awards in London, Weber Shandwick won six awards out of 24 and was named Global Agency of the year. Weber won awards for Corporate Social [...]
Opinion: Why PR needs to move away from the ‘holding company model’
Aaron Petras, vice president of WE Communication’s agency and partner strategy and now managing director of The PLUS Network, discusses the marketing industry problems [...]
Dogs Trust appoints new comms director
St John Ambulance’s Emma Sheppard has joined animal welfare charity Dogs Trust as comms director. Sheppard will head up an 18-strong team that will showcase the charity’s [...]
Raindance Film Festival appoints Mason Williams
Independent film festival Raindance has chosen consumer lifestyle communications agency Mason Williams to help celebrate its 25th anniversary. A team split across Mason [...]
Metia Group appoints Matt White as CFO
Metia Group, the B2B and technology agency, has appointed Matt White as its chief financial officer. White brings more than 20 years of board level experience from previous [...]
Most read people news on Gorkana News
Your bitesize update on the latest People News and Moves featured on Gorkana News: 21-year-old Ben Jeffries launches new influencer marketing platform Influencer, a new web [...]
Purity hands brief to TASTE PR
Consumer PR and marketing agency TASTE PR has been appointed by drinks company Purity to provide consumer and trade PR support, following a competitive pitch. Purity has [...]
Chris Sanderson revealed as Cision World Tour London keynote
Renowned brand strategy consultant Chris Sanderson is to be the keynote speaker at next month’s Cision World Tour summit in London. Open to a select group of PR and [...]
Ranieri buys French agency Reflexion Publique
Consumer technology and lifestyle agency Ranieri has acquired Reflexion Publique as part of an ongoing acquisitions strategy to bolster its European PR, social and influencer [...]
Custard Communications wins Whittlebury Park brief
Whittlebury Park and Whittlebury Hall and Spa have appointed hospitality marketing and PR agency Custard Communications on a six-month contract, following their recent merger. [...]
MagnaCarta Communications hires former Edelman Africa chairman François Baird
MagnaCarta Communications has appointed communications management leader François Baird as non-executive chairman. Baird is founder and chairman of Baird’s US LLC and of [...]
NHS Confederation launches its first comms conference
NHS Confederation’s Communications Conference 2017 will be its first ever event dedicated to giving comms leads insight on how to approach their work. The Comms Conference [...]
Hotwire Group hires Barbara Bates as CEO
Barbara Bates has been appointed as Group CEO at Hotwire, following the departure of Brendon Craigie in March. Bates was most recently North American CEO of Hotwire following [...]
China Southern Airlines hands UK brief to Rooster PR
China Southern Airlines has appointed Rooster PR as its first ever UK PR agency, following digital and social media campaigns for Asia’s largest airline, which saw seasonal [...]