Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]
60 Seconds with Campaign Collective’s Simon Francis
Simon Francis, a founder member at Campaign Collective, discusses why he created a PR agency as a social enterprise, recent award wins and why it eschews job titles. [...]
Opinion: How integrated comms can drive societal change
Alexandra Marsh, associate director at Ketchum London, explores how the agency’s Cannes Lions winning #bloodnormal campaign shows that integrated comms can drive [...]
PR news round-up (9-13 July)
Here’s a round-up of the week’s top PR news – featuring the CommsCon journalist panel, FleishmanHillard Fishburn’s new division and a new senior hire at FTI [...]
Opinion: Navigating a world of higher expectations demands more focus
Richard Johnson, who recently joined Clarion’s Advisory Board to help relaunch its reputation management service, shares his thoughts on why corporate reputation is more [...]
Interview with Cision’s Orla Graham on Communicating Causes
Orla Graham, senior client insights manager at Cision, speaks to Christine Kanu about her role in a new book: Communicating Causes – Strategic public relations for the [...]
Opinion: How brands can achieve greatness
Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If [...]
Combining art and science in effective communications
In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it [...]
Opinion: PRs should look to commercial radio to drive engagement
Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair [...]
PR Case Study: Pelican Communications – Steel for Packaging
Pelican Communications helped the Association of European Producers of steel for packaging (APEAL) to promote an animation highlighting the benefits of steel packaging. [...]
Cision launches unmissable comms event – CommsCon
Cision has launched CommsCon, a communications congress which will showcase the revolution sweeping across the earned media landscape. The biggest names in the business will [...]
PR news round-up (2-6 July)
Here’s a round-up of the week’s top PR news – featuring Munch, a call to “save the internet” from the PRCA and a look at the England football [...]
Opinion: A likeable England team? PR is the real winner this World Cup
It’s not just England’s young Lions who have been a roaring success in Russia, argues Noel Bussey, senior account director at Velvet PR. The side’s PR team has used a [...]
PR Case Study: Speed Communications – Bidfood’s Christmas Gift
Speed Communications helped Bidfood to create engagement and resonate with customers who would be working over Christmas through the Bidfood’s Christmas Gift campaign. [...]
PRmoment launches Creative Moment to champion creativity
The team behind PRmoment have launched Creative Moment, a new online magazine to showcase creative work. The magazine has been designed as a forum that discusses today’s most [...]
Meet the Journalist: MoneySavingExpert’s Guy Anker
Guy Anker, deputy editor at MoneySavingExpert, talks about the site’s latest award win, working with Martin Lewis and how PRs can get onto the site. Congratulations, [...]
Opinion: We must save the internet from the EU’s copyright plan
PR professionals must act now to save the internet from the EU’s copyright directive, says Nicholas Dunn-McAfee, the PRCA’s head of public affairs, policy and [...]
PR news round-up (25 June – 2 July)
Here’s a round-up of last week’s biggest PR news – featuring Forbes Europe’s Alex Wood and senior appointments at Curzon, Montfort, Cicero Group, Cirkle and [...]