Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Alex Brown joins Buchanan as partner
Buchanan has appointed Alex Brown as partner to build on its financial services offering. Brown joins from Weber Shandwick, where he was previously a director, and has 20 [...]
Why measurement is the key to rapid earned media growth
For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see [...]
Hoover Candy appoints new director of brand and comms
Appliance manufacturer Hoover Candy Group has appointed Antony Peart to the newly created position of director of brand and communications. He will work alongside the [...]
Last chance to claim your place at Cision’s Financial News media briefing
Time is running out to claim your place at Cision’s exclusive breakfast media briefing with Francesco Guerrera, Dow Jones’ head of Europe, and Chris Newlands, [...]
Another Word to manage UK Mail’s brand
UK Mail has appointed Another Word for UK reputation management, with particular emphasis on building the brand’s presence in the home delivery sector. The parcel [...]
Cision panel: Communicators must combine art and science
Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in [...]
This week’s PR news in brief (16-20 October)
Here’s a round-up of the essential PR news stories that have been announced over the past week – featuring Threepipe, the new Cate Blanchett film and highlights from the PR [...]
Regional champions crowned at CIPR PRide awards ceremonies
The CIPR PRide Awards season is now in full swing, with 2017’s regional champions being crowned at ceremonies in Scotland, Northern Ireland, Anglia, Thames and Chiltern. [...]
Bite wins Cocoon’s UK comms brief
Cocoon, the smart home company and all-in-one security system, has chosen Bite as its UK brand communications agency following a competitive pitch. Bite will handle [...]
Weber Shandwick wins consultancy of the year at PR Week Awards
Weber Shandwick was the big winner at last night’s PR Week Awards, taking home a haul of five awards including the Gold Award for Consultancy of the Year. The agency was also [...]
4 essential PR insights from the 2017 Social Journalism Study
From Twitter’s falling popularity to the dawn of a new breed of “social journalist” – Cision’s 2017 Social Journalism Study is packed with insights to help communicators build [...]
John Mahoney joins Hotwire as chief client officer
Hotwire has appointed John Mahoney as its first chief client officer. The role will be entirely focused on delivering exceptional campaigns and experiences to its clients, [...]
Edelman to handle comms for Assura
Primary care property specialist Assura PLC has appointed Edelman UK as its retained financial comms and public affairs advisor following a competitive pitch. Edelman [...]
BIG Partnership wins Equi’s ice cream account
Scottish luxury ice cream brand Equi’s has appointed BIG Partnership to manage its trade and consumer PR. The Hamilton-based family business has hired the agency in order to [...]
CYBG appoints Powerscourt and Hanover
Challenger bank CYBG has awarded its UK financial and corporate comms brief to Powerscourt, in partnership with Hanover, after a competitive pitch process. Powerscourt will [...]
Yves Romestan joins ComCorp as executive VP
Communications agency ComCorp has appointed Yves Romestan, the Walgreens Boots Alliance global comms chief, as its executive vice president. Alongside Charles de La [...]
Ketchum: Measurement keeps PR at the top of the marketing mix
Erin Salisbury, senior project manager at Ketchum Global Research and Analytics, says PR measurement is essential for identifying the best opportunities, optimising campaigns [...]
W Communications signs Mark Perkins as executive creative director
W has appointed Mark Perkins, the man behind the acclaimed NHS ‘Missing Type’ blood donor campaign, to the newly created role of executive creative director. Perkins [...]