Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Opinion: Multi-market PR – a map for success
Mark Pinsent, managing director, Europe, at The Hoffman Agency, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to [...]
Victoria Coppin joins Popcorn PR
Popcorn PR has appointed Victoria Coppin as its social and digital director. Coppin will be responsible for leading digital strategy and social delivery for Popcorn’s client [...]
This week’s PR news in brief (6-10 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA National awards, Ketchum’s new London CEO and an [...]
RMS to promote Pudsey hat for Children in Need
JD Outdoors has selected RMS to promote its official Pudsey-themed Ramble Hat for this year’s BBC Children in Need. The agency will handle all PR activity around raising [...]
Meet the Journalist: City A.M.’s Christian May
Christian May, editor of City A.M., reflects on the success of the newspaper on the day of its 3,000th issue, discusses his transition from PR to journalism and imagines what [...]
Good Relations wins Deezer
Global streaming company Deezer has appointed Good Relations PR as its retained global consumer PR agency following a four-way pitch. The agency will work alongside Deezer’s [...]
W Enterprise partners with Inspiring Girls International
Charity, Inspiring Girls International is to partner with W Enterprise to establish its profile and secure sponsorship for a global campaign. The agency will look to elevate [...]
Clarion to launch Furbo in the UK
Dog camera brand Furbo has appointed Clarion Communications to manage its UK launch. Clarion will handle all media relations, influencer outreach, creative news generation and [...]
Opinion: How to overcome comms silos
Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with [...]
The Co-op and Weber Shandwick win big at PRCA awards
The Co-op‘s in-house comms team and Weber Shandwick both picked up four awards at last night’s PRCA National Awards 2017. The mutual won the Broadcast Award, Corporate [...]
Hope&Glory to launch Monster Hunter: World
Capcom Europe has appointed Hope&Glory PR to launch its Monster Hunter: World game in the UK in January following a competitive pitch process. The account will be led by [...]
Aspectus to run Meritsoft’s global comms
Software company, Meritsoft has appointed Aspectus as its retained global comms agency. Aspectus, the financial services, energy and technology specialist, will focus on [...]
Ogilvy hires head of influencer marketing
Ogilvy PR has appointed Rahul Titus as its head of influencer marketing. Titus will use his experience in influencer marketing to oversee the agency’s development of its ADAM [...]
60 Seconds with OneChocolate’s Jill Coomber and Sue Grant
Jill Coomber (left) and Sue Grant (right), co-founders and directors of OneChocolate, discuss their PRCA National Awards nomination, founding the agency and their favourite [...]
Ketchum appoints Jo-ann Robertson as new London CEO
Ketchum has promoted Jo-ann Robertson to CEO of Ketchum London. She replaces current CEO Denise Kaufmann, who is returning to the US to become the agency’s director of client [...]
Milk & Honey partners with Leap Films
Milk & Honey PR is partnering with Leap Films to add a video production and animation offering to clients for both traditional and social campaigns. Meg Dibb-Fuller, the [...]
GK Strategy appoints three associate directors
Strategic comms consultancy GK Strategy has appointed Christine Quigley, Rebecca Lury and Martin Summers as associate directors. The trio will help drive the [...]
Cambridge Wireless appoints three new board members
Technology networking group Cambridge Wireless (CW) has appointed Stephen Pattison, Arm Ltd’s vice president of public affairs, to its board. Pattison’s public affairs work [...]