Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
60 Seconds with Barbara Bates, Hotwire’s global CEO
Barbara Bates, Hotwire’s global CEO, talks about the brand’s global vision, the importance of investing in people and her greatest achievements. Hotwire unveiled a new brand [...]
Rule 5 wins Merlin Entertainments brief
Merlin Entertainments has appointed Rule 5 as its retained comms agency for its Sea Life Manchester and Legoland Discovery Centre Manchester venues. The agency has been tasked [...]
Madano launches new technology practice
Strategic communications consultancy Madano has launched a new technology practice and appointed Dominic Weeks as head of technology. Weeks joins Madano from its sister [...]
Meet the Journalist: Mario Di Stasi, Controcampus
Mario Di Stasi, managing director of Controcampus, talks to Cision’s Mario Cipriano about the magazine’s evolution from university title to an Italian national [...]
Newgate Communications wins LRI Group brief
Luxembourg-based investment services company LRI Group has appointed Newgate Communications as its European comms adviser. Newgate partner Alistair Kellie and Byron Ousey, a [...]
CIPR president Sarah Hall outlines her vision for PR in 2018
Sarah Hall, the CIPR’s 2018 president, talks about her plans promote diversity in PR, give younger practitioners a voice and establish PR as a strategic management function. [...]
Citypress hires senior social media manager
Citypress has appointed Sam Elmidoro as senior social media manager. Elmidoro will help to deliver campaigns and provide strategic advice to clients across the agency. She [...]
The end-of-year PR news round-up (11 December 2017 – 5 January 2018)
Catch up on the essential news, events and thought leadership you may have missed over the festive period with this end-of-year PR news round-up. Thought leadership [...]
End-of-year round-up: PR account wins (11 December 2017 – 5 January 2018)
The comms industry ended 2017 with a flurry of PR account wins from Frank PR, Newgate Communications, Hudson Sandler and many more. See the full round-up below. Consumer PR [...]
Opinion: The Launch guide to (festive) media relations
Niki Wheeler, director at Launch, reveals her top tips for generating earned media “cut through” for Christmas campaigns. Brits are saying “bah humbug” to 2017. The BDO High [...]
Stephen Waddington predicts 2018 will be a breakthrough year for PR
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]
This week’s PR news in brief (4-8 December)
Here’s our round-up of essential PR news stories and features from the past week, including an interview with National Geographic Food’s Maria Pieri, account wins for [...]
Mercieca hires Jade McCartney as senior account manager
Mercieca has appointed Jade McCartney as a senior account manager to its client services team. She joins from Clarion Communications and will work across a number of [...]
Influencers are essential in every marketing strategy says Good Relations’ Helen Cable
Helen Cable, senior digital consultant at Good Relations, talks about micro influencers, her favourite “rising stars” and why every brand should be using influencers in 2018. [...]
Adele Breen joins Hotwire as director of corporate strategy
Hotwire has appointed Adele Breen as its first director of corporate strategy, responsible for overseeing the agency’s focus on emerging sectors and delivering specialist [...]
Claire Etchell wins Fredrick Jackson brief
British watchmaker Fredrick Jackson has appointed Claire Etchell as a PR consultant to promote its lifestyle brand to the press, influencers and bloggers in the UK. “Fredrick [...]
Launch names Juliet Cameron “chief operational launcher”
Launch has promoted Juliet Cameron to chief operational launcher, making her responsible for the day-to-day running of the business. Joining the agency as director of people [...]
LOTUS to manage comms for Spanish Tourist Office
The Spanish Tourist Office has appointed LOTUS to handle its PR, events and digital campaigns in the UK market following a competitive pitch. The agency has been tasked with [...]