Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Behind the Headlines with Jason Gale
Jason Gale, owner of JJG Media Group and World Lifestyle Awards, on childhood dreams of being a footballer, how Lord Bell got him into PR and why it’s time for a PR [...]
Gorkana Meets…10 Reasons Why
Picking up fame for her 10 Reasons Why Youtube show, presenter Emily Hartridge talks exclusively to Gorkana about why she’s now ready to hear from PRs about getting [...]
Gorkana meets…The Daily Telegraph’s fashion editor
Lisa Armstrong, fashion editor at The Daily Telegraph, on why fashion news needs to be entertaining, what PRs need to do to attract attention and why an original idea will get [...]
Gorkana meets…The Observer
Lucy Rock, news editor at The Observer, on what makes the perfect story, launching a platform for women writers and opportunities for PRs to feed in ideas. Firstly tell us [...]