Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Gorkana meets…Love Sunday
Zoe Cripps, beauty writer at Sunday People supplement Love Sunday, on making life easier for readers, why she loves a launch event, and plans for more YouTube content. Love [...]
Gorkana meets…Al Jazeera Sport
Elise Holman, sports producer for Al Jazeera English, on starting her broadcast career aged 14, why PRs need to think global when pitching, and dreams of interviewing Sir Alex [...]
Gorkana meets…Trinity Mirror
Samantha Cope, creative editorial director at Trinity Mirror, on the rise of content-driven partnerships, immersion sessions with PRs and keeping pace with phenomenal audience [...]
Gorkana meets…Sky News Entertainment Week
Amy Hitchcock, entertainment producer at Sky News, on launching a new programme, providing those water cooler moments and why you can be intelligent and still have a healthy [...]
Gorkana meets…The Sun’s environment editor
Ben Jackson, environment editor at The Sun, on climate change, covering issues with a lack of fear and why PRs should avoid salami-slicing stories. You were appointed the [...]
Gorkana meets…Yorkshire Post Newspapers
Rebecca Whittington, head of news for Yorkshire Post Newspapers, on driving digital content, retaining grassroots news and why PRs need to connect their pitch to the newspaper [...]
Gorkana meets…BBC Radio 1 and 1Xtra’s Newsbeat
Louisa Compton, editor of BBC Radio 1 and 1Xtra’s Newsbeat, on her youthful audience, why she doesn’t want quirky story pitches, and launching a radical new [...]
Gorkana meets…Adam Hay-Nicholls
Ahead of the Monaco F1 Grand Prix this weekend, Gorkana catches up with Adam Hay-Nicholls, motoring journalist and Formula One correspondent for Metro, on being the king of [...]
Gorkana meets…The Scotsman Online
Patrick McPartlin, deputy digital editor at The Scotsman, on covering news during a momentous year for Scotland, why PRs are essential for feature content and playing up the [...]
Gorkana meets…Evening Standard food editor
Victoria Stewart, food editor at the London Evening Standard, on balancing print and online content, why PRs should summarise press releases and her favourite London eateries. [...]
Need to Know: Esquire.co.uk
Sam Parker, deputy editor of Esquire.co.uk, on the redesign of the award-winning website, reaching half a million MUUs and what PRs can do to help with content. You moved over [...]
Gorkana meets…ShortList Sport
Ben Isaacs, sports editor at ShortList, on playing tennis with Pete Sampras, the importance of access and exclusivity and why PRs with ideas for the World Cup 2014 should get [...]
Gorkana meets…talkSPORT
Robyn Schonhofer, news and sports editor at talkSPORT, on PR spam, her auto delete reflex and creating 48 bulletins every day. You’ve worked in radio for more than 15 years. [...]
Gorkana meets…Top Santé
Jane Druker, editor of Top Santé, on the magazine’s first interactive issue, why her readers are in their dynamic decade and how PRs can help with content. You’ve been [...]
Gorkana meets…Telegraph Men
Paul Davies, editor of The Daily Telegraph’s online men’s channel, on attracting a new, younger audience, the hungry beast of digital publishing and why he relies [...]
Gorkana meets…Cosmo Fashion
Gorkana catches up with , Cosmo’s fashion and style director, a week after the launch of new standalone title Cosmopolitan FASHION, on why it isn’t the archetypal [...]
Gorkana meets…InStyle
Delphine Lamande-Frearson, beauty director at InStyle, on why long, lyrical press releases are a waste of time, sensing the hard sell and the versatile nature of beauty. You [...]
Gorkana meets…The Sun on Sunday Showbiz
Dan Wootton, new Sunday showbiz editor at The Sun on Sunday, on the imperative of exclusivity, being unashamedly mainstream and why he isn’t interested in PR puff. [...]