Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Brazen PRs launch #PRLife experiment
Two Brazen employees have pledged to live, eat, sleep and breath the brands they PR during a week-long work/life social experiment. Account executives Sophie Smith (pictured [...]
Brunswick promotes new directors
The international corporate comms partnership has promoted directors across six global offices, including five in London. The London-based promotions include Charlie Potter [...]
Gorkana meets…HuffPost Young Voices
Lucy Sherriff, editor of Huffington Post Young Voices, on launching a new platform for young people and why PRs should use the email subject line to catch her eye. Describe [...]
Gorkana meets…Business Insider UK
James Cook, tech reporter at Business Insider UK, on the launch of the site in the UK, getting readers excited about business tech and the luxury of building good [...]
Gorkana meets…Times Fashion
Anna Murphy, fashion director at The Times, on creating evergreen content, bringing fashion to life in all its bonkers-ness and why there is no one better than a great PR. You [...]
Sunday Times 100 Best Companies named
Four comms companies have been included in this year’s list of Sunday Times 100 Best Companies to Work For. The highest entry is Karma Communications Group, which includes PR [...]
Gorkana meets…Daily Mail’s City Editor
Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and [...]
Gorkana meets…Daily Mail’s City Editor
Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and [...]
Still doing it Frank’s way
While many UK agencies obsess about world domination and flinging open their doors on foreign shores, Frank PR has just opened its third UK office and is finding diversity and [...]
Gorkana meets…Mashable UK
Blathnaid Healy, UK editor of Mashable, on her community of super-sharers, embracing British English and why she’s open to pitches from PRs. You were appointed editor of [...]
Gorkana meets…VICE News EU
Hannah Strange, Managing Editor of VICE News EU, on reporting on the blindspots in traditional media, managing the fastest growing channel on YouTube and how PRs and NGOs can [...]
Greenbrook hires Sunday Times journo
Business Reporter Matthew Goodman, who has worked the private equity beat at The Sunday Times for thirteen years, is to join the senior team at Greenbrook Communications. [...]
Gorkana meets…The Telegraph’s music editor
Bernadette McNulty, music editor at The Telegraph, on her diverse readership, reviewer shenanigans and why PRs shouldn’t differentiate between print and online. As well [...]
Gorkana meets…the Daily Mirror’s head of social
Alex Hudson, head of social content at the Daily Mirror, on why everyone will end up being a social content journalist, the importance of exclusivity and the growing [...]
Adam Clyne joins Weber
Weber Shandwick has appointed TVC’s Adam Clyne as head of digital in EMEA. Adam, who will be based in London, will lead digital operations across Weber Shandwick’s 33 [...]
10 pitching tips for Christmas
Pitch your way to more and better coverage in 2015 with these tips from Gorkana briefings and interviews over the last six months. Go with the personal touch Cosmopolitan’s [...]
Frank promotes Apprentice winner
Frank is handling the personal PR for 2014 Apprentice winner Mark Wright, as well as promoting his new business venture. The final episode of The Apprentice, in December, saw [...]
Gorkana meets…BuzzFeed
Tabatha Leggett, senior staff writer at BuzzFeed, on the ever-growing news team, the importance of shareability and why PRs should never send pre-written listicles. You [...]