Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Matthew Peltier joins Brands2Life as head of film
Brands2Life has appointed Matthew Peltier as its head of film, with a brief to develop and grow the agency’s film offering. Peltier previously helped establish Global Radio’s [...]
Opinion: Why experiential activity is key for brand engagement
Jon Carson, partner at Immerse, explores why more brands are creating experiential campaigns to engage potential customers. Emerging technologies are rapidly reshaping the [...]
Former Midas employees collaborate to form Colour PR
Three former members of Midas PR’s senior team have launched Colour PR, a new London-based agency catering for the creative, entertainment and leisure sectors. Founding [...]
Former freuds CEO Nicola Howson joins Portland
Nicola Howson, the former freuds CEO and ITV network comms director, has joined Portland in a consultancy role as a senior adviser. Howson will use her 25 years’ experience to [...]
Meet the Journalist: Spear’s Chris Jackson
Chris Jackson, deputy editor and head of editorial research at Spear’s magazine, discusses his promotion, the magazine’s content and why it is considered the [...]
MHP Communications appoints Oliver Hughes as head of capital markets
MHP Communications has appointed Oliver Hughes as its head of capital markets and promoted Andrew Jaques to executive chairman of capital markets. Hughes joins the firm from [...]
Smoking Gun takes home MSD’s companion pets brief
Animal healthcare brand MSD has handed a multi-channel UK PR brief to Smoking Gun, following a four-way pitch. Smoking Gun will handle comms for the brand’s “companion animal” [...]
How to implement a PR newsroom model in 3 simple steps
PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief [...]
Centropy PR expands following client wins
Centropy PR has expanded following five months of successive growth which have seen its client portfolio reach double figures. The agency’s client wins include FTSE 250 [...]
Fusion Media wins OVO Energy’s cycling PR brief
Independent energy supplier OVO Energy has appointed Fusion Media to handle its cycling PR brief for the UK market. The firm recently announced a two-year deal to sponsor the [...]
Wolfstar to manage influencer marketing for Wax Lyrical
Home fragrance brand Wax Lyrical has appointed Wolfstar to plan and implement an influencer marketing strategy. Wolfstar will help the brand use media influencers to secure [...]
Meet the Journalist: The Ambient co-founder Paul Lamkin
Paul Lamkin, co-founder of Wareable and new sister site The Ambient, explains why he set up a site dedicated to smart homes with fellow co-founder James Stables, the [...]
Forster Communications to promote volunteering in the NHS
HelpForce, a new organisation which helps maximise the use of volunteers to assist NHS staff, has appointed Forster Communications to manage its positioning and voice. Forster [...]
This week’s PR news in brief (26 February – 2 March)
Here’s a round-up of the week’s essential PR news, featuring Good Relations’ Lawrence Collis, TechRadar’s Gareth Beavis and tips for securing the best [...]
Brazen wins Showcase Cinemas’ PR brief
Showcase Cinemas has selected Manchester-based integrated agency Brazen to deliver a national and regional brand-building campaign, following a competitive pitch. With [...]
WPP merges Cohn & Wolfe and Burson-Marsteller
WPP has merged Cohn & Wolfe and Burson-Marsteller to form Burson Cohn & Wolfe, creating one of the world’s largest full-service comms agencies. Cohn & Wolfe [...]
Inside a PR newsroom with Good Relations’ Lawrence Collis
Lawrence Collis, executive director at Good Relations, outlines why the agency uses a newsroom model for everything from news generation to crisis management. You’re [...]
Andrew Leach returns to Hudson Sandler
Strategic comms consultancy Hudson Sandler has appointed Andrew Leach as a partner. Leach rejoins the business after spending five years at MHP Communications as managing [...]