Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Way To Blue briefs Björn Köster to lead German offer
Way To Blue has named iCrossing’s Björn Köster as its new German MD, who will be based in the agency’s Munich offices. Köster was previously VP of global business development [...]
Gorkana meets…The Locals
Laura Scott, editor of culture and lifestyle platform The Locals, on showcasing the human stories behind creative ideas, plans to cycle across America in under 30 days, [...]
Thai restaurant Busaba hires Manc Frank for restaurant launches
Manchester PR agency Manc Frank, which is part of Frank PR, has been appointed to launch the first restaurants outside of London for Thai casual dining brand Busaba. Manc [...]
William Grant & Sons hands six-figure brief to Tin Man for its Esoteric whisky portfolio
Independent family-owned distiller William Grant & Sons UK has chosen Tin Man as the UK PR agency for its seven brand Esoteric whisky portfolio, which includes The [...]
THE WEEKLY GORKANA BRIEF
A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week. Pitch Wins Independent family-owned [...]
StockWell and Pendomer rebrand as Teneo Strategy following their acquisition
Teneo Holdings, the global advisory firm behind strategic agency Blue Rubicon, has rebranded its agencies StockWell and Pendomer as Teneo Strategy, following their acquisition [...]
MRM launches EU intelligence service to help financial services firms counter Brexit risks
MRM has launched its EU intelligence service which helps financial services firms counter Brexit risks by providing detailed coverage of EU issues and institutions. The EU [...]
Gorkana meets…Alphr
David Court, editor of Dennis Publishing’s new tech title, Alphr, on how tech isn’t just for IT managers, why he thinks in-car tech is so exciting, and how PRs [...]
Rebecca Shelley to leave Tesco to “explore other opportunities”
Rebecca Shelley, corporate affairs director at Tesco, will leave the business in February after nearly four years at the retailer. Shelley joined Tesco in May 2012 and helped [...]
Nasdaq launches investor relations platform Nasdaq IR Insight
Nasdaq, the stock exchange that allows online trading, has launched a new investor relations platform named Nasdaq IR Insight. Nasdaq IR Insight is an online hub where [...]
Moonpig.com hands retained PR brief to Popcorn
Personalised card and gifting retailer Moonpig.com has chosen Popcorn PR as its retained consumer PR agency, following a competitive pitch. The agency has been briefed to [...]
The Sofitel London St James hires Clementine
The Sofitel London St James hotel has appointed Clementine Communications as the UK PR agency for its Balcon restaurant, The St James Bar and The Rose Lounge, following a [...]
Iglu chooses Hills Balfour to handle PR
The UK’s largest independent agent for ski and cruise holidays, Iglu, has chosen travel PR and marketing consultancy Hills Balfour to handle the PR for its ski and [...]
adidas hands running and women’s performance briefs to Hope&Glory
adidas has brought in Hope&Glory to handle the PR around its running and women’s performance categories, following a competitive pitch. The agency has been briefed to work [...]
Case Study: Bike Moments
Find out how Forster Communications helped raise the profile of road safety charity The Institute of Advanced Motorists by creating a series of tongue-in-cheek Facebook and [...]
Claremont boosts “purpose-driven” business strategy with Victoria Page appointment
Claremont Communications has appointed Victoria Page, former director of CSR and sustainability at Grayling Future Planet, as a director to help grow the agency’s private [...]
Nursery industry manufacturer Dorel UK chooses Red Consultancy
Dorel UK, manufacturer of baby car seat Maxi-Cosi and pushchair Quinny, has appointed Red Consultancy as its UK comms agency, following a five-way pitch. Dorel is a major [...]
Luxury sex toy brand Perlesque hires Aisle 8 to handle UK launch
Aisle 8 has been chosen to handle the launch and ongoing comms activity for new luxury sex toy brand Perlesque. Aisle 8 has been chosen to handle the launch and ongoing comms [...]