Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
White Paper: Business issues fuel PR
Business news is no longer confined to the City pages or niche publications. In recent years, it has become a ‘mainstream’ concern and is increasingly popular. A new Gorkana [...]
Tali Robinson joins Farrer Kane
Communications agency Farrer Kane has appointed Tali Robinson, formerly of Spada, as associate director. Robinson has more than 15 years’ experience advising clients across a [...]
Taylor Herring briefed to celebrate Beatrix Potter
Penguin Random House has hired creative brand comms agency Taylor Herring to help celebrate the 150th anniversary of the birth of Beatrix Potter, British author, illustrator [...]
Mike Love steps down as chairman of Burson-Marsteller
Burson-Marsteller has announced today that its chairman, Mike Love, is to step down with immediate effect. It is understood that Love is stepping down from his role as [...]
How #charitytuesday boosts PR
Every week large charities such as Dementia UK, the Big Lottery Fund, Heritage UK and WaterAid, use #charitytuesday to promote their causes via Twitter. As a hashtag, it [...]
Richmond Towers promotes New York Bakery Co
The UK’s biggest bagel brand, New York Bakery Co, has brought in Richmond Towers to raise awareness and educate consumers on the benefits of its baked goods. Designed to [...]
Kitman Labs hands European brief to Macesport
Sports PR and sponsorship agency Macesport has been handed a European PR brief by Silicon Valley-based sports tech company Kitman Labs, which includes partnerships with UK [...]
TenderSpace brings in Yellow Jersey
TenderSpace, a website that allows anyone involved in the construction industry to find resources for projects, has retained Yellow Jersey to manage a media relations brief [...]
Pagefield launches training academy
Independent comms consultancy Pagefield has launched The Pagefield Academy to offer “bespoke training courses” to its clients across a range of subjects, from [...]
60 seconds with Tim Snowball, PHA Media
Tim Snowball, head of political strategy at PHA Media and former Lib Dem director of political comms, tells us about how he hid, with Nick Clegg, from a TV helicopter, his [...]
FleishmanHillard Fishburn launches training course
FleishmanHillard Fishburn has partnered up with the PRCA to launch FUSE, the first PRCA-accredited training programme developed by a UK PR agency. Under the CPD-accredited [...]
The Earned Agency wins Style Sportif
Style Sportif, a recently launched e-commerce website specialising in premium active wear brands, has brought in The Earned Agency to handle its PR. Style Sportif, which [...]
LEWIS wins UK retainer for Sushishop
LEWIS has been chosen to handle the UK PR for French sushi restaurant brand SushiShop. SushiShop has two outlets in London – the most recent opened late last year. It [...]
Thirst appoints Frank for Seven Deserts Challenge
Water sustainability charity Thirst has appointed Frank to handle the global PR for its Seven Deserts Challenge, a run undertaken by Thirst CEO and founder Mina Guli. Starting [...]
Vigo works with CityFibre on acquisition
Independent agency Vigo supported CityFibre, a designer and builder of fibre optic infrastructure in the UK, on its acquisition of national infrastructure assets and a placing [...]
Indosuez Wealth Management hires Chandos
Crédit Agricole Private Banking, a wealth manager, has rebranded to Indosuez Wealth Management and retained Havas firm Chandos Communications to provide comms support around [...]
The Gorkana Weekly News Brief: 23 to 29 January 2016
Pitch Wins New Scientist has appointed Kaper to help launch New Scientist Live, a festival around science, technology and culture, which takes place in September at London’s [...]
Alton Towers hands consumer PR brief to Mischief
Alton Towers Resort has brought in Mischief as its consumer PR agency, following a competitive pitch. The brief will see Mischief work on two major new attractions for the [...]