Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Crosby Textor hires ex Independent editor Blackhurst
Chris Blackhurst, a former editor of The Independent, is to join election strategist Lynton Crosby’s political consultancy Crosby Textor Fullbrook (CTF) full-time as a [...]
Take part in AMEC’s global comms trends study
Comms professionals are urged to take part in a survey to identify emerging trends in the industry by AMEC, which has partnered with leading PR associations, including the [...]
The Gorkana Weekly Industry News Brief: 6 February to 12 February 2016
Pitch Wins Typhoo has awarded a social and digital brief to comms consultancy MC2 as the tea brand looks to attract younger consumers. British protein bar manufacturer [...]
The Independent announces digital-only future
The Independent has announced that it is to become a digital-only title, with the last print editions of The Independent and Independent on Sunday to be published on Saturday [...]
Kabuto hands brand building brief to Aduro
Instant noodle brand Kabuto has brought in Aduro to handle its PR as it looks to boost the profile of its pot snacks. Kabuto’s range includes Chicken Ramen, Beef Pho, and [...]
Speyside launches Inside Iran service
Emerging markets consultancy Speyside has launched a dedicated counselling service called ‘Inside Iran’ to assess business risks and opportunities in the country. [...]
Blue Marlin Ibiza chooses The Lifestyle Agency
The Lifestyle Agency has been chosen to represent the Blue Marlin Ibiza group. Blue Marlin Ibiza is made up of several venues, including a restaurant in the Ibiza Marina port [...]
PRs must convey context
At the end of last year, IPSOS Mori released a piece of research claiming the “average” person’s attention span is eight seconds, down from 12 seconds in 2000. Will Spratt, [...]
Kazoo wins Young’s Seafood brief
Young’s Seafood has handed a retained PR brief to Kazoo Communications, which competed against three rival agencies in a two-stage process. The seafood brand, which is part of [...]
Remarkable hires public affairs lead
Remarkable Engagement, the public affairs division of comms business Remarkable Group, has hired Instinctif Partners’ Robbie McDuff as director to lead its lobbying [...]
Clare joins Fox Agency as online PR lead
B2B marketing agency Fox has appointed Hotwire’s David Clare as digital marketing director with responsibility for the agency’s online PR. At Fox, Clare will lead [...]
EMEA head Chris Talago to leave WE
WE’s EMEA general manager, Chris Talago, has announced that he will leave the agency on May 1. Talago joined WE, known as Waggener Edstrom until a rebrand last September, in [...]
New opportunities on Twitter for PRs
Twitter reported its financial results for the quarter ending in December 31, 2015 yesterday (10 February), highlighting its hopes for user growth, its focus on marketing and [...]
Johnston Press in talks to buy the i for around £24m
Johnston Press, owner of The Scotsman, has confirmed that it is in talks to buy the i newspaper for around £24 million, in a deal it says would make it the UK’s fourth largest [...]
Gorkana Meets… Digital Spy
Julian Linley joined Digital Spy as its new editor-in-chief in November. Three months on, Gorkana’s Josh Gray catches up with him to find out how he’s making his mark on [...]
Regester Larkin hires Bupa’s Hamilton
Crisis and reputation management firm Regester Larkin has appointed Bupa’s former corporate comms manager Emily Hamilton as a senior consultant. Hamilton’s [...]
Number of promotions at JPES Partners
Specialist investment marketing and comms consultancy JPES Partners has boosted Alex Henderson and Matt Rogers to the role of associate directors and made a number of other [...]
Liquid promotes UK Game Fair 2016
Liquid has been appointed to handle the launch of the UK Game Fair 2016, a three-day event to celebrate rural life and countryside pursuits. Blaze Publishing, organiser of the [...]