Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
How to pitch in to new titles
The launch of new media titles is high on the mind of PR and comms professionals this week as Trinity Mirror debuted its national newspaper The New Day with a £5m advertising [...]
Rupert Walker joins Brands2Life as social chief
Rupert Walker, former social lead for digital marketing firm Kitcatt Nohr/DNA, has joined Brands2Life as head of social, with a remit to help build the agency’s digital and [...]
Frank promotes Mattessons’ new ads
Frank has been appointed by Kerry Foods-owned Mattessons to promote the brand’s new ‘Snackarchist’ advertising campaign. Saatchi & Saatchi created the [...]
Citigate hires CNC’s James Madsen
Citigate Dewe Rogerson has appointed CNC’s James Madsen as associate director in its corporate team. Reporting into corporate MD Jonathan Flint, he will provide support [...]
Case Study: #carrythemhome
When KINC was approached by England Rugby last year to create social media excitement around the Rugby World Cup, the agency teamed up with Brit Award winning artist Ella Eyre [...]
Testing co. Exova hires corporate affairs lead
Exova, which tests safety, quality and performance of products across sectors including aerospace, food and pharma, has appointed Compass Group’s Andrew Pickup to the [...]
New content lead for Ogilvy PR London
Ogilvy PR London has enhanced its social and content offer with the appointment of Edelman UK’s Chris Wall as head of content. After a three year stint as international editor [...]
MHP’s Gavin Devine to join Porta as COO
MHP CEO Gavin Devine will join communications group Porta, which owns agency brands Newgate, Publicasity and Redleaf, in a new chief operating officer role. Devine was part of [...]
MAA appoints first chair from PR sector
Exposure founder and joint chief executive Tim Bourne has been named chairman of The Marketing Agencies Association, the first MAA chairman from a PR and comms background. The [...]
Quite Great wins talent platform Perform-ers brief
Perform-ers, a new talent platform for creative people to promote their music and art, has brought in Quite Great Publicity to handle its PR. Perform-ers enables its users to [...]
CNC hires Tulchan’s Buchanan as joint managing partner
CNC has appointed Tulchan’s Tom Buchanan as joint managing partner. He will work alongside the comms firm’s Richard Campbell and Roland Klein. Based in CNC’s [...]
Revolution briefed to promote Silverstone Classic
Revolution Sports + Entertainment has been chosen to provide a consumer and lifestyle PR campaign for the Silverstone Classic, the world’s biggest classic motor racing [...]
Forest Enterprise England tenders £800,000 PR brief
Forest Enterprise England (FEE), part of the Forestry Commission, has put a brief out to tender for a four-year PR contract worth a total of £800,000. FEE manages state-owned [...]
Behind the Headlines with MB Communications’ Maria Boyle
Maria Boyle, founder and director of MB Communications, on gaining a sixth sense for what will and won’t work, why PRs shouldn’t hide behind emails and get on the [...]
Burson-Marsteller appoints The Times’ Clark
Burson-Marsteller UK has appointed The Times‘ Andrew Clark as a director in its public affairs team. Clark was most recently deputy business editor at The Times, where [...]
AVG’s Innovation Labs hires Augur
AVG’s Innovation Labs, the internet security provider’s independent development arm, has hired Augur to raise its global profile. Augur, which calls itself a comms [...]
60 seconds with Claire Maugham, Smart Energy GB
Claire Maugham, director of policy and communications at Smart Energy GB, on effecting national behaviour change around the government’s complete rollout of smart meters [...]
Fairtrade Fortnight cuts through with a simple message
Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it [...]