Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Philosophy PR wins Devour Tours’ UK PR brief
Spanish tour operator Devour Tours has appointed Philosophy PR to raise awareness of its intimate food and culture tours in the UK market. Philosophy PR will deploy a media [...]
Milk & Honey PR wins Lotto Social brief
Lottery syndicate Lotto Social has appointed Milk & Honey PR to strengthen its market positioning, enhance its corporate and consumer comms strategy and support its [...]
Betway hands £30 million account to OMD UK
Betting firm Betway has appointed OMD UK as its UK media agency to oversee an account worth £30 million per year, following a four-way pitch. “We are thrilled to [...]
Superdream appoints new CEO and MD
Midlands-based full service agency Superdream has appointed Jason Manning as CEO and Fran Nolan as managing director. Manning will focus on the agency’s growth, overseeing its [...]
Grayling UK hires Kat McGettigan to lead its consumer practice
Grayling has hired Kat McGettigan, a former head of consumer at M&C Saatchi PR, as its new head of consumer PR in London. McGettigan spent four years leading M&C [...]
PR Case Study: Flint – Londinium
Flint helped the City of London Corporation to celebrate the City’s Roman heritage by promoting and driving engagement for its Londinium events. Campaign: Londinium [...]
Brands2Life appoints Lucie Smith and Sam Holl as corporate practice directors
Brands2Life has appointed Lucie Smith and Sam Holl as practice directors to lead client work and drive growth in its corporate and business communications team. Reporting to [...]
Farmdrop delivers fresh new brief to Tin Man
Farmdrop has appointed Tin Man as its consumer PR agency following a three-way pitch. Tin Man has been briefed to amplify Farmdrop’s “convenience with a conscience” ethos and [...]
This week’s PR news in brief (12-16 March)
Here’s a round-up of the week’s essential PR news and features, including a preview of the B2B Marketing Expo, W’s latest account win and new hires at Hotwire and [...]
Opinion: Why those who tell the best stories rule society
Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. [...]
PrettyGreen launches creative production house The Producers
PrettyGreen has launched a creative production house called The Producers to tap into a growing need for “in-sourcing and co-creation”. Sian Baker, PrettyGreen’s content and [...]
Hotwire promotes Kate Hunter to head of B2B
Hotwire has promoted Kate Hunter to head of B2B, UK, to oversee and grow the agency’s B2B client base. She is tasked with growing the agency’s B2B offering across its [...]
W to launch Ministry of Sound private members’ club
Global entertainment brand Ministry of Sound has hired W to promote its forthcoming private members’ club and collaborative workspace, The Ministry. Located in a [...]
Meet the Journalist: GamesMaster’s Robin Valentine
Robin Valentine, editor of GamesMaster, outlines what is in the magazine’s 25th anniversary edition, how it has changed over the years and the game he’s most [...]
Gareth Davies joins MWWPR as UK digital lead
MWWPR has appointed Gareth Davies as its VP of digital strategy and UK digital lead to oversee digital strategy for the agency’s UK and EU clients. Davies will be [...]
Opinion: What we can learn about PR from the Winter Olympics
Dominic Pollard, director of content and comms at City Road Communications, discusses how the UK public’s lack of engagement with the Winter Olympics contains important [...]
Mercieca to help relaunch Butcher’s Pet Care
Butcher’s Pet Care has appointed Mercieca to manage trade and consumer PR for its rebrand, following a competitive pitch. Wendy Wing, head of brand and activation for [...]
Text100 wins European Bridgestone PR brief
Tyre manufacturer Bridgestone Europe has appointed Text100 to handle its corporate and brand PR. Text100 will plan and deliver a full corporate comms programme and support on [...]