Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
instinct pr wins Monster Jam account
Monster Jam, which claims to be the world’s largest monster truck tour, has appointed instinct pr, a London-based consumer PR agency, to handle its comms. The Monster [...]
Gorkana meets… Metro Features Desk
With the launch of a new daily Eat & Drink section in today’s Metro UK, commissioning editor (features) Jenny Stallard talks to Gorkana‘s Caleb Greenland about [...]
Rooster briefed by news service Upday
Axel Springer-backed news platform, Upday, has appointed Rooster to build brand and product awareness in the UK. Rooster is set to position Upday as an innovator among the UK [...]
Zakti drafts in PR support
Claire Etchell, founder of marketing and PR industry blog NakedPRGirl, has been brought in by fitness fashion brand Zakti to launch its SS16 menswear range, as well as promote [...]
Hospice charity Care2Save hires Refresh PR
The Care2Save Charitable Trust has brought in Refresh PR, alongside brand and comms firm Thrive Creative and digital agency Reason Digital, to lead a number of creative [...]
Cow PR to launch Festival of Learning 2016
Cow PR has been chosen by the Learning and Work Institute to launch the 2016 Festival of Learning, which aims to get more adults to take part in learning. Festival of [...]
Gorkana Meets… Risk.net
Duncan Wood, Risk.net‘s editor-in-chief, talks to Gorkana‘s Niall Davies about structural changes within the title, his new role and how PRs can pitch to him and [...]
PR Case Study: #directfix
When car and household insurance company Direct Line wanted to enhance its “fixing” proposition, Unity took on the challenge to see just what the company could [...]
John Gisborne joins FleishmanHillard Fishburn
FleishmanHillard Fishburn has appointed MHP’s former MD and head of global health, John Gisborne, as MD of its healthcare team. Gisborne joins FleishmanHillard Fishburn’s [...]
JLL appoints Farrer Kane to build corporate profile
Global property consultancy JLL has appointed Farrer Kane to help build the profile of its corporate solutions team across a range of targeted sectors. Farrer Kane is set to [...]
Burson-Marsteller acquires majority stake in Effect PR
Global publication relations and communications firm Burson-Marsteller has agreed to acquire a majority stake in Turkish communications agency Effect PR. Headquartered in [...]
Storm promotes New Covent Garden Market redevelopment
Storm Communications has been appointed by New Covent Garden Market, as part of a seven year regeneration project for the UK’s largest fruit and vegetable wholesale market. [...]
Kit Out My Office briefs 10 Yetis Digital
Online office furniture retailer Kit Out My Office has briefed 10 Yetis Digital to handle its PR as part of a wider marketing drive to raise awareness of the brand and its [...]
Crowne Plaza hires HSE Cake for global campaign
Crowne Plaza Hotels & Resorts has chosen HSE Cake as its retained global PR agency, following a four-way competitive pitch. Crowne Plaza Hotels & Resorts, which [...]
Co-founder Diaferia leads Infinite Spada MBO
A management team at global comms consultancy Infinite Spada, lead by co-founder Jamie Diaferia (pictured), has acquired co-founder Gavin Ingham Brooke’s majority [...]
Carousel wins PR brief for new Digital Kids Show
Manchester-based PR agency Carousel has been handed a PR and social media brief to launch the first Digital Kids Show, which takes place in October. The show, which [...]
60 seconds with Steffan Williams, Newgate Communications
Steffan Williams, group managing director at Newgate, on why corporate PRs need to be decisive, the similarities between investment banking and comms and the importance [...]
CNC expands London team
CNC Communications & Network Consulting, a member of MSLGROUP, has made two strategic hires in its London office with the appointment of Richard Rigby and Riku Heikkila, [...]