Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Clarion launches Sambazon Açai to UK market
Sambazon, a US-based food company specialising in açai berries, has chosen Clarion Communications to handle its UK consumer and trade PR activity. Sambazon was launched in [...]
Benugo briefs Fleet Street Communications
British food and drink business Benugo has appointed Fleet Street Communications as its retained PR agency. Benugo was founded in 1998 by Ben Warner and brother Hugo Warner in [...]
Manifest to launch “social crowd” platform Crowdmix
New “social crowd” platform Crowdmix has chosen Manifest as its retained comms agency, with a brief to handle the platform’s UK launch this Summer. Crowdmix is a [...]
Behind the Headlines with Stir PR MD Alicia Mellish
Alicia Mellish, MD of Stir PR, on what’s led her to appreciate vacuum packed food, the marker for campaign success and why PR should be seen as the gatekeeper to a [...]
Chesnara appoints FWD for financial communications
UK and Europe-based pensions consolidator, Chesnara, has appointed FWD to handle its financial PR strategy. Chesnara is currently listed at £390 million on the London Stock [...]
Weber Shandwick appoints Shirin Majid as creative director
Shirin Majid has rejoined Weber Shandwick to become creative director, 17 years after starting her PR career at the agency’s Washington, D.C. office. Based in London, Majid [...]
KBC wins three-year PR brief from Travel Alberta
Travel Alberta, the tourism marketing organisation for the Canadian Province, has appointed KBC to handle its travel media relations, social media and consumer marketing in [...]
Red Door’s Kate Aldous joins Lansons to boost health offer
Lansons has enhanced its healthcare team with the appointment of Red Door Unlimited’s Kate Aldous as an associate director. Aldous has been briefed to bolster Lansons’ [...]
VFS Global names comms chief
VFS Global, the world’s largest outsourcing and technology services specialist for governments and diplomatic missions, has appointed Kuoni Group’s Peter Brun to chief [...]
Rentplus hires Instinctif Partners
Instinctif Partners has been appointed as communications advisor to Rentplus following a competitive pitch. Instinctif is set to promote Rentplus’ business which provides [...]
Shooting Star offers PR clinic to Lincolnshire business
PR and marketing agency Shooting Star is offering a morning of free PR “clinics” to Lincolnshire businesses in July 2016. The Lincoln and Bristol-based agency is [...]
St Giles Trust appoints Hume Brophy
St Giles Trust, a charity helping ex-offenders and disadvantaged people to move their lives forward, has appointed Hume Brophy as it expands into healthcare. The charity is [...]
CDNetworks brings in CCgroup for UK push
CDNetworks has appointed tech PR agency CCgroup to manage its UK PR communications and support its SEO, PPC and sales lead generation. CDNetworks provides the technology, [...]
Linn hands brand awareness brief to Harvard
Harvard has been brought in to handle the consumer PR brief for music systems company Linn, with a brief to increase brand awareness across the UK. The agency, which won the [...]
The Gorkana Weekly Industry News Brief: 14 to 20 May 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Engine launches digital media services division
Engine, which includes PR firms MHP and Mischief in the group, has launched a new data-driven digital media services division, Engine Media, and brought in Starcom MediaVest [...]
Tianjin Airlines appoints Rooster to launch UK flights to China
Rooster has been chosen to provide PR and social media services to Chinese carrier Tianjin Airlines ahead of the launch of its new service from the UK to China. Rooster will [...]
Future of the Press: Bill Hagerty, theatre reviewer for The Sun
In the fourth part of our series looking at the future of the press with board members of the London Press Club (LPC), Gorkana’s Ronan George talks to Bill Hagerty, chairman [...]