Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
AppLovin hands UK PR brief to Dimoso
AppLovin, a US-based mobile marketing platform that provides automation and analytics for brands that want to reach new consumers on mobile, has brought in Dimoso to handle [...]
The Gorkana Weekly Industry News Brief: 28 May to 3 June 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Heineken bolsters UK corporate team
Heineken, the beer and cider business, has bolstered its UK corporate relations team with a new head of public affairs and an internal promotion. Sophie Goodall will join the [...]
Beattie to add digital team to its Edinburgh office
Beattie is adding a digital team to its Edinburgh office due to the city’s growing international reputation for digital marketing and the subsequent demand for digital talent [...]
Headland wins global banking group MUFG
MUFG (Mitsubishi UFJ Financial Group), a global banking group, has appointed Headland to handle its corporate communications brief in the UK. Headland,and the in-house team at [...]
Essays throw spotlight on Portland’s EU Referendum advisers
In order to highlight its specialist services and advisers, communications consultancy Portland has released a set of essays, from major figures in the European debate, [...]
Hudson Sandler to handle LTG’s corporate and financial PR
Integrated e-learning technology and services provider, Learning Technologies Group (LTG), has hired Hudson Sandler as its retained financial and corporate PR adviser. The [...]
Citigate Dewe Rogerson enhances consumer PR team
Eulogy’s Katie Moran has joined Citigate Dewe Rogerson as a director in its consumer PR team, with a brief to grow its existing portfolio of consumer clients. Moran has more [...]
Brazen to re-launch Chewits
Confectionery company Cloetta has hired Brazen to promote its portfolio of sweet brands, which include Chewits, Goody Good Stuff and Frozn, in the UK. Brazen will launch a [...]
UKTV names marketing and comms chief
UKTV, the UK’s largest multichannel broadcaster, has promoted its comms director, Zoë Clapp, to chief marketing and comms officer. Clapp has been briefed to lead UKTV’s [...]
Opinion: Four ways to inspire creativity in your PR campaign
“Creativity is the standard that sets people in PR apart”, says Sophie Chadwick, account director at PR and creative agency Peppermint Soda. With the majority of [...]
PRCA’s Wales Group announces new chairman
Following the separation of the PRCA’s South West and Wales Groups, the Wales Group has appointed Sharon Flaherty as its new chairman. Flaherty is the founding director [...]
VIDEO: International Business Times UK
Watch an exclusive video from Gorkana’s media briefing with IB Times UK which was attended by a packed audience last week (May 26) at the Blue Fin Venue on [...]
Virgin Atlantic names Weber Shandwick as its retained consumer agency
Weber Shandwick has been chosen by Virgin Atlantic as the airline’s new retained agency for UK consumer PR and social media, following a competitive pitch managed by [...]
IBP announces shortlist for comms in the built environment awards
The awards programme by IBP (International Building Press), which recognises outstanding communicators and campaigns within the built environment sector, has announced the [...]
10 Yetis Digital says ‘Shut up, beige!’ for gift retailer
10 Yetis Digital has been appointed by UK gift and home accessories retailer Red Candy to handle its PR, as part of a marketing drive to raise awareness of the brand’s [...]
McFrank promotes Brew at the Bog festival
Highland festival Brew at the Bog has appointed the Scottish arm of Frank PR, McFrank, to promote its summer event, which takes place on 3 and 4 June and features Scottish [...]
PLMR hires adviser to the former London Mayor
Joe Mitton, former adviser to the London Mayor, is joining the top team at PLMR, the London-based agency specialising in political lobbying and media relations. Mitton joins [...]