Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
ARK Skincare briefs RKM Communications
British-made skincare brand ARK Skincare has brought in RKM Communications to handle its PR. The agency has been briefed to raise the profile of the ARK brand, highlighting [...]
Only By Nature chooses Nudge PR
Nudge PR has won an ongoing PR retainer for Only By Nature frozen yoghurts, with a brief to increase B2C and B2B brand awareness. Made with the Stevia leaf for no added sugar, [...]
Optimum Nutrition goes for Speed
Sports nutrition brand Optimum Nutrition, creator of whey protein Gold Standard Whey, has chosen Speed Communications to deliver a number of campaigns for the brand, ahead of [...]
Behind the Headlines with 3 Monkeys Zeno’s Tristan Pineiro
Tristan Pineiro, co-head of 3 Monkeys Zeno’s consumer practice, reveals how he got a starter lesson in the importance of branding, recalls his first, unintentional, [...]
W promotes Sophie Raine to director
W has promoted its head of brand, Sophie Raine, to director, just over two years after she first joined the agency. Raine, who joined W in 2014, has helped grow the agency’s [...]
RMS asks Aspectus to provide comms
RMS, the global catastrophe risk modelling company, has hired Aspectus to grow its presence beyond insurance sector and trade press. RMS and the financial services [...]
HR tech company appoints Man Bites Dog
LaunchPad Recruits, an HR technology company, has appointed Man Bites Dog to support its next phase of growth. Man Bites Dog will work alongside the business on an integrated [...]
Lloyd’s of London hires Harvard
Lloyd’s of London has hired Harvard PR, part of Chime, with the aim of positioning the insurance giant as a global leader in cyber insurance. Harvard will develop a new [...]
Law firm Nabarro appoints Rostrum
Nabarro, the international law firm, has appointed Rostrum to assist with a project that will raise its profile among technology companies in the UK. The project will consist [...]
The BIG Partnership reports new client wins
Claiming to be Scotland’s largest independent PR and digital marketing agency, The BIG Partnership‘s Aberdeen office has secured new client wins worth over £350,000 in [...]
International Greetings appoints Redleaf
International Greetings, a designer, manufacturer and distributor of gift packaging, cards and stationery, has appointed Redleaf Communications to handle its corporate [...]
Nissan’s Stuart Jackson: ‘Tell a story well and it will fly’
Stuart Jackson, Nissan’s VP of comms, tells Gorkana about the lessons that have stayed with him since helping to launch the joint venture between Orange and T-Mobile in 2012 [...]
Joe Burgess joins Yellow Jersey PR
Yellow Jersey PR has hired Joe Burgess as a consultant from Hudson Sandler. Burgess, who has experience working in the financial services sector, advising UK and international [...]
Hanover appoints Alastair Gornall as first non-exec chair
Hanover has named Blue Rubicon’s former chairman, Alastair Gornall, as its first non-executive chair, as part of the agency’s international expansion plans. Gornall founded [...]
Look Fabulous Forever hires PHA Media
PHA Media has been appointed by make-up brand Look Fabulous Forever to manage its comms activity throughout 2016. Since its initial launch in 2013, Look Fabulous Forever has [...]
Palm PR promotes Simplee Aloe
Food and drink agency Palm PR has been appointed by drinks brand Simplee Aloe to help grow its share of the UK juice category. Simplee Aloe offers a range of “all-natural [...]
PR agencies make the case for leading digital activity
Digital network SoDA ‘s 2016-2017 Digital Outlook Study highlights that brands, or clients, are handing their digital budget to agencies more frequently, and the [...]
AppLovin hands UK PR brief to Dimoso
AppLovin, a US-based mobile marketing platform that provides automation and analytics for brands that want to reach new consumers on mobile, has brought in Dimoso to handle [...]