Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
White Paper: Analysis best practice and the key to proving PR success
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your [...]
What fewer education reporters means for PRs
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are [...]
AMEC 2016: Annual summit set to open in London
The Association for the Measurement and Evaluation of Communication (AMEC) is set to launch its annual International Summit in London this week (15-16 June). With Gorkana as [...]
British Wool Marketing Board appoints Wolfstar
Leeds-based PR and social media specialist Wolfstar has been appointed by the central marketing organisation for UK fleece wool, British Wool Marketing Board, to deliver an [...]
Citypress names social media lead
PR, digital and creative comms agency Citypress has brought in Golin London’s Ruth Clifford as director of social media. Clifford joins Citypress’ Manchester HQ from Golin [...]
The FA’s Joanne Budd to join Crystal Palace FC as PR head
Crystal Palace Football Club has appointed The Football Association’s Joanne Budd as head of PR and media relations. Budd is currently head of media operations at The Football [...]
The Brandman Agency adds La Mamounia to UK portfolio
Luxury travel and lifestyle comms agency The Brandman Agency has been chosen to handle the PR for luxury Marrakech-based hotel La Mamounia in the UK and Ireland. Located in [...]
James Herring: How to perfect the PR stunt
Ahead of his talk on Zen and the art of the publicity stunt at Cannes Lions next week, James Herring, owner at Taylor Herring, talks about the value of stunts, how a good [...]
US pizza brand MOD hires Gabrielle Shaw Communications
Seattle-based US pizza brand MOD has brought in Gabrielle Shaw Communications as it launches in the UK. The MOD brand is moving into the UK market in a joint-venture between [...]
Headland makes multiple hires
Headland, the corporate and financial communications consultancy, has made three new hires following a series of client wins. Paul Crayston, formerly head of communications at [...]
Argos briefs Playtime PR on toy offer
Home Retail Group has hired specialist toy sector PR agency Playtime PR to handle campaigns relating to Argos’ toy offering in 2016. Playtime PR has been briefed to raise the [...]
Zoe Ensor to lead PPS Manchester team
PPS Group, which is part of Newgate Communications, has appointed Zoe Ensor as partner to lead its Manchester team. Previously, Ensor was a director at Good Relations and has [...]
Bloomberg Media ranked top business media brand
For the third year running, Bloomberg Media has been named the number one business media brand in the Ipsos Affluent Survey Europe 2016. The survey, which interviewed 27,751 [...]
Opinion: AMEC 2016: Real measurement never stops
In the week of the AMEC Summit in London, Ben Levine, vice president at Ketchum, shares a reminder that measurement should not be viewed as a single, isolated step in a [...]
60 Seconds with Neil Gordon-Henderson, Which?
Neil Gordon-Henderson, head of media content at Which? on his switch from journalism to PR and working for a campaigning publication. What made you decide to switch from [...]
The Gorkana Weekly Industry News Brief: 6 to 10 June 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Celicourt gains two accounts
Celicourt Communications has been appointed as adviser to diamond producer Gem Diamonds and electrical energy storage company redT Energy. Mark Antelme, managing director, [...]
PR industry grows 34% since 2013 but faces challenges, PRCA Census 2016 says
The PR industry is estimated to be worth 34% more than in 2013 according to the Public Relations Consultants Association’s (PRCA) Census report, but it predicts salaries will [...]