Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
AMEC 2016: Eileen Sheil, corporate comms director at the Cleveland Clinic
Eileen Sheil, director for corporate comms at the Cleveland Clinic, reveals what she thinks delegates should take away from this year’s AMEC summit, why learning from [...]
AMEC 2016: Anil Ranchod, The Stroke Association’s deputy director for PR and comms
Anil Ranchod, deputy director, PR and comms at The Stroke Association, on integration and relationships being key to measurement and why success is all about impact. The [...]
AMEC 2016: Elayne Phillips, head of Civil Service comms and internal comms
Elayne Phillips, head of Civil Service comms and internal comms, on the reasons this year’s AMEC summit is so important, why metrics are vital for her role and looking [...]
AMEC 2016: How Cleveland Clinic protected its comms budget through measurement
At the AMEC Summit 2016, Eileen Sheil, director of communications at Cleveland Clinic describes how she protected her budget when the organisation was in crisis. Eileen Sheil, [...]
AMEC 2016: Jeremy Thompson, AMEC chairman and EMEA MD at Cision
Jeremy Thompson, AMEC chairman and EMEA MD at Cision, reveals what’s making this year’s AMEC summit stand out, why measurement matters and how PRs can #PRoveit. [...]
AMEC 2016: Giles Peddy, group managing director at LEWIS
On the first day of the AMEC Summit, Giles Peddy, group managing director at LEWIS, wants to focus on outcomes, outtakes and business impact. The Association for the [...]
AMEC 2016: Mark Stephenson, head of brand, comms & digital at Philips North America
On the first morning of the AMEC Summit 2016, Mark Stephenson, head of brand, comms & digital at Philips North America, looks forward to the summit, and to the future of [...]
Mobile marketing business appoints Rooster
Rooster has been appointed by MOBKOI, a premium mobile marketing company, to build brand and product awareness in the UK. Rooster’s brief is to build awareness among UK media, [...]
AMEC 2016: Visa Europe, ‘how measurement got the attention of senior management’
Diane Scott, director of media and corporate affairs at Visa Europe, discusses how she convinced a new CEO that her comms team was a valuable asset to the business, during the [...]
Way To Blue launches global influencer business
Way To Blue has this week launched a new dedicated global influencer business called iN, which aims to drive brand advocacy for its clients through a real-time tracking tool [...]
Tricker PR wins Women’s Institutes Magazine
The Scottish Women’s Institutes (SWI) has awarded a three-year contract to Aberdeen-based Tricker PR. Tricker will produce the organisation’s monthly member’s magazine, Women [...]
AMEC 2016: UNICEF’s three football lessons for measurement
Kicking off the first session at AMEC 2016, Omar Mahmoud, chief of marketing knowledge, private fundraising & partnerships division at UNICEF, discusses how comms [...]
Redleaf appoints Amy Williams to associate director
Redleaf Communications, part of Porta Communications, has promoted Amy Williams to associate director in the company’s professional and financial services team. Williams [...]
AMEC 2016: David Rockland, partner and CEO at Ketchum Global Research & Analytics
On the first morning of the AMEC Summit 2016, David Rockland, partner and CEO at Ketchum Global Research & Analytics, looks forward to the next two days of the conference [...]
Hotwire names creative director
Hotwire has appointed Jamie Readon as its new creative director, with a brief to help the agency deliver more integrated campaigns. With more than 15 years’ experience in [...]
AMEC 2016: Pre-event catch-up with John Croll, CEO at iSentia
In Gorkana’s exclusive video interview with John Croll, CEO at iSentia, John shares his expectations for the 2016 AMEC Summit and discusses the talks he is most looking [...]
AMEC 2016: Gorkana’s UK MD, Myles Johnson introduces AMEC
Ahead of going on stage to welcome delegates to this year’s AMEC Summit 2016, Myles Johnson, UK MD of Gorkana, reveals why it’s set to be the biggest and best AMEC [...]
Portland Health adds Judith Moore to senior team
Healthcare media relations strategist, Judith Moore, joins Portland Health as an associate director. Previously Moore held roles with the UK Government, global PR agencies – [...]