Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
AMEC 2016: Hotwire’s top measurement tips for a mid-sized agency
During day two of the AMEC summit, Hotwire’s group chief development officer, Andy West, discussed what his business needs for aligning measurement practice. West said [...]
AMEC 2016: Tina McCorkindale, president and CEO at Institute for Public Relations
Tina McCorkindale, president and CEO at Institute for Public Relations, calls the networking opportunities at the AMEC summit a personal highlight. She says, [...]
AMEC 2016: Michelle Vangel, VP of insight solutions at Cision
Michelle Vangel, VP of insight solutions at Cision, says that this year’s summit is about more than just measurement. She says: “We’re using metrics to [...]
AMEC 2016: Barry Leggetter, CEO at AMEC
As the second day of the AMEC summit gets underway, Barry Leggetter, CEO at AMEC, says: “It’s up to us to make measurement matter,” and calls this [...]
AMEC 2016: Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc
At her first AMEC summit event, Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc, praises a focus on strategic, integrated communications. She says that [...]
AMEC 2016: Andy West, group chief development officer at Hotwire PR
Andy West, group chief development officer at Hotwire PR, asks whether size matters, and talks about some of the inspiring case studies that have been shared at this [...]
AMEC 2016: Ben Levine, VP, global research & analytics at Ketchum International
In his session on the second day of the AMEC summit, Ben Levine, VP, global research & analytics at Ketchum International, wants to emphasise that measurement is not an [...]
AMEC 2016: AMEC research shows the measurement barriers non-profits face
During a session at the AMEC International Summit today, AMEC’s Non-profit Group launched research showing the barriers to measurement non-profit organisations and [...]
AMEC 2016: Predictions from media intelligence leaders
As the AMEC International Summit continues, three leaders from Kantar, Cision and Isentia predict what changes are coming in the media intelligence industry. During a panel [...]
Rome Olympic bid team picks Ketchum
Ketchum’s global network will provide international PR and media support to the Rome 2024 Committee, promoting the City of Rome’s bid to host the 2024 Olympic and [...]
Finn to open London office in July
Leeds-headquartered agency Finn Communications has recruited Matt Bourn (pictured) from MWW to head its new London office, which opens next month. The move will extend the 10 [...]
Threepipe wins care marketplace brief
SuperCarers, an online business helping people to find vetted carers, has appointed Threepipe to boost enquiries from families. SuperCarers was founded last year and is [...]
PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket [...]
AMEC 2016: Chris Foster, worldwide executive vice president at Burson-Marsteller
At the AMEC summit, Chris Foster, worldwide executive vice president at Burson-Marsteller, explains why he believes ‘metrics matter’, talks about measurement as a [...]
Hanover appoints London director
In his role as director for Hanover Communications, Alex Thomson will help to provide strategic advice to blue chip clients. Since 2010, Thomson has overseen Localis’ growth [...]
PPR Worldwide hires UK head from Weber Shandwick
David Lawrence has left Weber Shandwick, where he was a senior director, to lead the UK division of international integrated marketing agency PPR Worldwide. The newly created [...]
AMEC 2016: Highlights from day one
Here are some of the highlights from day one of the AMEC International Summit 2016, including notes and comments from the speakers and the community. Jeremy Thompson, chairman [...]
AMEC 2016: AMEC research shows where comms is in the ‘measurement journey’
Chris Foster, worldwide executive vice president at Burson-Marsteller, has published worldwide research, in partnership with the Ipsos Global Reputation Centre, which [...]