Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
AMEC 2016: Numbers bring the summit to life
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements [...]
Gorkana meets… Jaimie Kaffash, news editor at Pulse
Jaimie Kaffash, news editor at Pulse and healthcare specialist Cogora, tells Gorkana about his award-winning team, life working on a public sector trade publication and his [...]
Clarion wins brief with British Turkey Federation
Clarion Communications has been appointed by the British Turkey Federation to raise awareness of British turkey products. The agency will work on a campaign with social media [...]
US Ogilvy PR team take gold in Young Lions PR Competition
Michael DiSalvo and Ben King, account directors at Ogilvy PR’s New York office, have won gold at the 2016 Cannes Young Lions PR Competition. Competing against 17 other teams [...]
Swedish creative agency takes Grand Prix PR Lion
In contrast with Cannes Lions 2015, when the Grand Prix PR Lion was won by PR agency MSLGroup, this year’s most coveted award was won by Swedish advertising agency, Forsman [...]
Digital PR specialist Me:Mo launches production arm
Me:Mo has launched a dedicated production platform, Me:Mo TV, that specialises in making digital video content for brands. Me:Mo TV will look to deliver editorial film for [...]
Good Relations hires Henry Elliss to bolster content team
PR and content agency Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team. Elliss will focus on senior client counsel [...]
Yellow Jersey wins corporate Trade Finance Solutions brief
As it launches in Europe, Yellow Jersey PR wins the corporate brief for US alternative finance lender, Trade Finance Solutions. The financial and corporate communications [...]
Opinion: Is today’s corporate affairs director tomorrow’s CEO?
Oskar Yasar, managing partner of Broome Yasar Partnership, explains why communications skills are so highly valued among today’s corporate leaders following the [...]
PR Case Study: Disastrous Best Man Speeches
When wedding accessory and stationery supplier Bride & Groom Direct wanted to enhance its online visibility and SEO, PR agency Search Laboratory devised [...]
Mischief appointed by Newmarket Racecourses ahead of its 350th anniversary
Mischief has been appointed as UK PR agency for Newmarket Racecourses as the venue celebrates its 350th anniversary. The agency will look to engage with a younger, more [...]
B2B Case Study: ‘Making Telegraph Hill tasty to the grocery sector’
To position ‘audience first’ ad agency Telegraph Hill to brands as a leader in the food and drink sector, Velvet PR initiated a campaign that utilised its [...]
PR Lions shortlist announced
The shortlist for the PR-focused award at Cannes Lions 2016 has been announced, and the list features 18 UK ad and PR agencies. Of those 18, the nominated PR agencies are: The [...]
Tulchan appointed by Hollywood Bowling Group
Tulchan has been appointed as retained PR agency by Hollywood Bowling Group. Tulchan will advise the company on its main market listing and will be providing subsequent [...]
Bell Pottinger wins Air France-KLM influencer brief for UK & Ireland
Bell Pottinger has been awarded a retained brief by Air France–KLM to collaborate with bloggers and social influencers in the UK and Ireland. The agency will work with Air [...]
Redleaf appoints Simon Hayes as director
Insurance comms specialist, Simon Hayes, is joining Redleaf Communications‘ senior team as director. Simon Hayes, said: “I am delighted to be joining such an ambitious, [...]
MHP to handle Kleenex UK’s social media
Kleenex has briefed MHP Communications, its retained PR agency, to handle its social media. The agency will now manage all aspects of Kleenex’s social channels, content [...]
Behind the Headlines with Guinness World Records’ Jakki Lewis
Jakki Lewis, PR director at Guinness World Records for the EMEA and APAC regions, on helping Ben Stiller break the record for longest selfie stick, her “weird” [...]