Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
PR Case Study: #Try20
When PHA Media was enlisted to support Living Streets’ National Walking Month 2016 and change the behaviour of the general public, particularly among the middle aged, the [...]
Avant Homes switches to MHP
Leading UK housebuilder, Avant Homes, has appointed MHP as its new financial PR agency.The team at MHP consists of chief executive of financial at MHP Andrew Jaques, director [...]
Eulogy enhances leadership team
Eulogy has promoted Lucie Kaye to head of consumer, who takes over from Scot Devine, who is in a new cross-agency role as brand and innovation director. Kaye has been at [...]
Holiday site icelolly.com selects MC2 for B2B brief
Leeds-based holiday comparison site, icelolly.com, has appointed MC2 to develop its marketing communications strategy.The brief requires MC2’s brand and corporate advisory [...]
Cycle-wear brand stolen goat briefs The Earned Agency
High performance cycle-wear brand stolen goat has brought in The Earned Agency to handle its global PR, as it looks to grow its international presence. stolen goat was founded [...]
Gibson Innovations briefs Ranieri
Consumer technology PR and social media specialist Ranieri has been appointed by Gibson Innovations, a brand licensee of Koninklijke Philips NV, to handle the UK PR for the [...]
LEWIS appoints new head of corporate comms
Dan Masser joins LEWIS to head its new corporate communications practice. Masser, who joins from Blue Rubicon, will drive the growth and direction of the agency’s corporate [...]
Digital Marketing World Forum: three PR takeaways
The Digital Marketing World Forum, which took place in London last week, hosted big players in the marketing and communications industry with speakers from brands including [...]
B2B Case Study: ‘The Patron’s Lunch’
On the Queen’s 90th birthday, FleishmanHillard Fishburn helped to bring the public’s attention to the support the monarch gives to not-for-profit organisations all [...]
Nissan strengthens global comms team
Global vehicle manufacturer, Nissan, has strengthened its global comms function with a series of promotions and hires. Sadayuki Hamaguchi, currently head of Nissan global [...]
Threepipe promotes inaugural Unibet Champions League of Darts
The Professional Darts Corporation (PDC) brought in Threepipe to work with sports sponsorship marketing agency Earnie to support the inaugural Unibet Champions League of [...]
Refresh PR appointed by insureTAXI
Refresh PR will create and implement a communications campaign for UK taxi insurance broker, insureTAXI. The aim is to generate news stories and creative content for national [...]
W launches Carabao energy drink in the UK
South-East Asian energy drink brand Carabao has selected W to lead its UK comms, as it gears up to launch a multi-million-pound UK marketing campaign and three-year [...]
MSLGROUP strengthens UK leadership team
MSLGROUP, Publicis Groupe’s global PR firm, has strengthened its UK consumer offer with a number of appointments, including Amber O’Connor as global and EMEA director [...]
Golin announces winner of ‘unternship’ placement
Art student, Chloe Abrahams, is the winner of Golin’s unconventional internship programme, which includes a two-month adventure. In an effort to encourage diversity among its [...]
Datcom hires Shooting Star
IT services and support company, Datcom, will collaborate with Shooting Star to deliver its PR strategy. Hannah Birdsall, marketing executive at Datcom, said: “I’m looking [...]
Behind the Headlines with The Spa PR Company’s Tracey Stapleton
Tracey Stapleton, MD of The Spa PR Company, on the importance of developing the agency’s role beyond PR, being a great list maker, the thrill of achieving a media [...]
PRCA, ICCO and AMEC launch group for testing the Integrated Evaluation Framework
The PRCA, ICCO and AMEC are setting up a global working group to provide feedback on AMEC’s Integrated Evaluation Framework which was launched at the London AMEC summit on 16 [...]