Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Video case study: Goodyear – launching the eagle
Goodyear brought Bottle onboard for a creative and innovative campaign to launch a new tyre product. The video-led campaign raised brand awareness and reinforced [...]
Just:: Health Communications rebrands as Havas Just::
Following Havas’ acquisition of London-based Just:: Health Communications in June 2015, the agency has rebranded to Havas Just::. Havas Just::, which is part of the [...]
Finn Communications opens London office
Leeds-based Finn Communications has officially opened its new London office today. Matt Bourn, who has joined the agency from MWW PR, heads up the new offer. The move is part [...]
MGT hires Tiffany Madison as director of corporate communications
MGT Capital Investments has appointed Tiffany Madison as director of corporate communications. Madison was previously the CEO of d10e, an international disruptive technology [...]
Yellow Jersey PR wins healthcare brand Totally
Yellow Jersey will act as financial PR adviser for Totally Plc, which manages outsourced services for the healthcare sector. Yellow Jersey director, Felicity Winkles, who will [...]
Raleigh hires Conker Communications
Bike brand Raleigh has appointed Conker Communications as its first PR agency. Conker, based in Didsbury, has been called upon to handle all PR and comms activity for [...]
The Gorkana Weekly Industry News Brief: 25 June – 1 July 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Gorkana meets… MoneyMagpie.com
Jasmine Birtles, founder and editor of consumer finance site MoneyMagpie.com, talks to Gorkana‘s Ebunola Adenipekun about the site’s recent re-launch, why content [...]
Opinion: Is Brexit re-writing the rules of corporate risk management?
For public relations practitioners, says John Orme, senior partner and counsellor at Porter Novelli, Brexit necessitates careful risk management. Trying to understand who the [...]
Two wins for Spider PR
Spider has been chosen as the retained consumer PR agency for independent British craft gin brand Warner Edwards, and has won a brief to launch new London-based Neapolitan [...]
Vehicle hire company appoints Leeds-based Brand8 PR
FTSE 250 company, Northgate Vehicle Hire, has appointed Brand8 PR to help deliver its strategic business development plan. The Leeds agency is working closely with Northgate’s [...]
Opinion: How SMEs can get the most from PR
Luke Budka, director at TopLine Comms, tells us the challenges SMEs face when it comes to PR, and what to keep in mind when looking to appoint an agency. The main PR challenge [...]
Beattie to open offices in Canada
Beattie is opening an office in Canada and claims its international expansion is a reaction to the recent Brexit vote. Laurna Woods, group managing director at Beattie, said: [...]
Opinion: Analysing effective communication and leadership
As the agency publishes its fifth annual Ketchum Leadership Communication Monitor (KLCM) study, Rod Cartwright, director, global corporate and public affairs practice, [...]
Kazoo promotes fine food and drink event The Epicurean
Kazoo Communications has won a social media brief to support the launch of ‘The Epicurean’, a fine food and artisanal drink event for the UK. The Epicurean London, which comes [...]
Hotwire creates specialist health tech team
In response to growth in the health tech sector, Hotwire has launched a new global health tech practice. Brendon Craigie, group CEO at Hotwire, said: “Every day we get the [...]
Meet Kate Thornton, editor-in-chief of TBSeen.com
Gorkana has a few final places available for its exclusive breakfast briefing with smart shopping and lifestyle content platform TBSeen.com next Thursday 7 July. TBSeen.com [...]
Melitta Coffee hires TK
Global agency TK has been appointed by Melitta Professional Coffee Solutions to handle the UK launch of its new range of blended coffee, following a three-way pitch. Melitta [...]