Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Ready10 launches Europcar-backed Ubeeqo app
Ready10, the PR and SEO agency set up last month by David Fraser, Lord Sugar’s former publicist, is handling the UK launch of urban mobility app Ubeeqo, which is part-owned by [...]
The PR Office promotes trio
The PR Office has promoted Chris Wilson to account director, and Aaron Bass and James Wright to senior account manager positions. Wilson joined the PR Office from City Road [...]
Barri Rafferty named Ketchum president
Barri Friedman Rafferty assumes the title from current Ketchum president and CEO Rob Flaherty, who becomes chairman and CEO. Rafferty, who joined Ketchum in 1994, has led its [...]
Rain to launch new “home wellbeing” brand
New luxury “home wellbeing” brand TINCTURE has appointed Rain Communications to handle its UK launch, which is set for October 2016. Founded by sisters Anastasia [...]
PR Case Study: GrandFest 2016
In 2015, TVC launched GrandFest, a one-day festival for the “older people’s” charity Royal Voluntary Service (RVS), to showcase the craft skills of talented older [...]
Tesco appoints group comms director
Tesco has appointed Coca Cola’s Jane Lawrie to its executive committee as group comms director. She will join the retailer on 10 October 2016. Lawrie has more than 25 years’ [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]
Redleaf appointed by LyteSpark
Cloud-based video conferencing platform, LyteSpark, has appointed Redleaf Communications to deliver its comms brief. Rishi Banerjee, senior account manager at Redleaf [...]
Smithfield supports Dragon Capital listing
Smithfield, the financial PR consultancy, supported Dragon Capital, a Vietnam-focused financial institution, as it listed its flagship fund on the London Stock Exchange [...]
Virgo Health makes digital and design hires
Virgo Health, the Golin partner and healthcare communications firm, has appointed Nicole Burns as social strategist and Paul Andrews as head of design. Both Burns and Andrews [...]
Behind the Headlines with Finn’s Matt Bourn
Leeds-based Finn officially opens its new London office this month, so Gorkana goes Behind the Headlines with London head Matt Bourn to talk about cutting his teeth as a [...]
Splendid promotes Niki Hunter-Ekins to MD
Niki Hunter-Ekins, previously operations director at Splendid Communications, has been promoted to MD and head of client partnerships, 11 years after joining the company. [...]
Richard Dutton named CMO at Engine
Engine, which includes PR firms MHP and Mischief amongst its roster, has brought in Leo Burnett’s Richard Dutton as its new chief marketing officer. Dutton will move into the [...]
British American Tobacco appoints Lucinda Kemeny to new comms role
British American Tobacco (BAT) has hired Lucinda Kemeny as head of communications, a newly-created role in its Next Generation Products division. Kemeny joins BAT from FTI [...]
PortAventura hands international brief to Weber Shandwick
Weber Shandwick has been named as the international PR agency for PortAventura World Parks & Resort – one of Europe’s largest holiday and family entertainment [...]
Hyperdrive Innovation gives Redleaf corporate brief
Engineering company Hyperdrive Innovation has appointed Redleaf Communications as its corporate PR agency. Redleaf’s associate director Charlie Geller and Helena [...]
lastminute.com Group hires firstlight for Travel People brief
firstlight has been appointed to handle a pan-European PR programme for the Travel People, a newly-launched media business from lastminute.com Group. The Travel People aims to [...]
Stationery shop Paperchase briefs Stir PR
Lifestyle agency Stir PR has been chosen by stationery shop Paperchase to promote its portfolio of lifestyle brands, with two campaigns set to take place over the summer. The [...]