Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Gorkana meets… Develop
Gorkana’s Louise Pantani speaks with Matthew Jarvis, the deputy editor of game development industry magazine, Develop. Jarvis talks about recent innovations in the [...]
AA names Splendid Communications as its consumer PR agency
The UK’s leading breakdown service, the AA, has appointed Splendid Communications to provide content and consumer PR support for its current summer campaign, following a [...]
Mason Williams founder becomes president EMEA for IPREX
John Williams, the founder and CEO of Mason Williams Communications, IPREX’s consumer partner in the UK, has been appointed president EMEA for the IPREX network. Williams, who [...]
60 Seconds with Dan Masser, LEWIS
Dan Masser became head of corporate at LEWIS in June, 2016. He talks to Gorkana about agency life, his idea of a productive work environment and what excites him about his new [...]
Clarion hires senior social strategist
Clarion has appointed a new senior-level social strategist, Charlie Bagley, to boost the agency’s digital offering. Bagley joins the comms agency from a social media manager [...]
St Brides leads on WideCells IPO
St Brides Partners (SBP), a financial PR and marketing consultancy for growth companies, led on the listing of WideCells Group, an integrated stem cell services company. SBP [...]
Paddy Power Betfair selects Powerscourt
Betting business Paddy Power Betfair has chosen Powerscourt as its UK financial and corporate PR agency. Powerscourt has worked for Betfair since 2005, acting on behalf of the [...]
Threepipe briefed to address gender divides in sport language
Threepipe has been chosen by Cambridge University Press to help address gender divides in the language of sport, as athletes around the world descend on Rio for the 2016 [...]
Text100 wins PR brief for travel rewards company Avios
Global travel rewards company Avios has chosen marketing comms agency Text100 to handle its UK PR, following a competitive pitch. A travel rewards currency, Avios launched in [...]
PR Apprenticeships – views from a rising star
Jessica Kirby was one of the first to take part in the PRCA’s year-long PR Apprentice scheme back in 2012. Four years later, and now a senior account executive at Cirkle [...]
The PRs benefiting from the rise of ‘good news’
This summer, The Guardian has become the latest publication to focus on news with a ‘positive’ spin, joining the likes of Huffington Post and the short-lived New Day, as well [...]
KitchenAid briefs Wild Card to launch London store
Wild Card has been appointed to handle all PR and social media activity for the London store opening of kitchen appliance brand KitchenAid, following a competitive pitch. The [...]
Yellow Jersey wins Science in Sport
Sport and nutrition brand Science in Sport (SiS) has appointed Yellow Jersey PR as its retained financial PR adviser. The agency has been enlisted to implement financial media [...]
Grayling appoints new head of health and public sector
Grayling UK has promoted director Kathryn Ager to head up its public and third sector, health and skills team. Ager has been with the agency for five years, the last three of [...]
W briefed to launch Sparkling Ice to the UK market
W has added US-based “powerbrand” Sparkling Ice to its FMCG portfolio, as the company embarks on a major consumer launch into the £16 billion UK and Ireland soft drinks [...]
Online auction house Catawiki chooses Marlin PR
Online auction house Catawiki, cited as the world’s fastest-growing technology company by Deloitte’s Technology Fast 500, has appointed Marlin PR to drive brand awareness in [...]
Makovsky hires executive vice president
Douglas Hesney, the former executive vice president at Dukas Linden Public Relations, has been hired by Makovsky to lead its financial and professional services practice. [...]
Ketchum names Mark Hume COO of Europe
Ketchum’s Mark Hume has been announced COO of Europe. He will partner with chairman and CEO Rob Flaherty, to oversee the agency’s European operations. Hume continues as [...]