Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
House PR wins Beano network brief
House PR will lead on the launch of the Beano as a children’s entertainment network. Beano Studios will create, curate and deliver entertainment for kids across multiple [...]
Babel PR opens second UK office
London-based tech PR agency, Babel has announced the opening of its second UK office in Cambridge. The office will support two new clients based in the region, in addition to [...]
The Lifestyle Agency to launch member’s club Albert’s
South Kensington-based member’s club Albert’s has appointed The Lifestyle Agency to handle the PR around its official opening next month. Albert’s was founded by Piers Adam, [...]
Diffusion to handle UK launch of chia seed-based drink wow
Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is [...]
Gorkana meets… Investors Chronicle
John Hughman, editor of Investors Chronicle, talks about his passion for well-researched, analytical and long-form journalism, and the opportunities for PR professionals to [...]
FTI Consulting chosen for LoopUp IPO
After being retained on a financial comms brief, FTI Consulting will handle the UK IPO of web conferencing software provider, LoopUp Group. London-based LoopUp has announced [...]
FleishmanHillard Fishburn appoints new creative director
FleishmanHillard Fishburn has appointed a new creative director and partner, Kevin O’Sullivan. O’Sullivan previously held a head of creative role at Bell Pottinger, and prior [...]
60 Seconds with Simon Hayes, director at Redleaf Communications
In June 2016, insurance specialist Simon Hayes became director at Redleaf Communications. He talks to Gorkana about the move, his ambitions for the industry and his early [...]
The Gorkana Weekly Industry News Brief: 30 July – 5 August 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Three ways Instagram Stories will be useful in PR
Instagram’s latest platform update, ‘Stories’, which allows users to upload temporary photos and videos, has caused a burst of online debate this week. While users argue about [...]
Yazoo owner hires Mercieca
FrieslandCampina UK, the company behind consumer brands Yazoo and Optiwell, has appointed Mercieca to manage PR for its ongoing health and nutrition programme. With a brief [...]
Hatch Communications appoints social media lead
Leeds based PR, social, sponsorship and events agency Hatch Communications has appointed Umpf’s Matthew Balmforth as its head of social media. Joining the agency on the back [...]
GWPR launches Global Gender Pay Gap survey
GWPR (Global Women in Public Relations), an international professional body of women’s PR association members, has launched a Global Gender Pay Gap survey to highlight gender [...]
VisitBrighton hands retained PR brief to Switched On
Consumer lifestyle agency Switched On has won a retained PR brief with VisitBrighton, the official tourism body for the City of Brighton and Hove, following a five-way pitch. [...]
Yellow Jersey PR surpasses 50 clients
Yellow Jersey PR breaks the 50 client mark as it is appointed by LSE listed Vianet Group plc and Concepta plc. The agency will advise across all aspects of the clients’ [...]
Hacks vs Flaks summer sports day
Business journalists will go up against PR professionals at annual summer sports day, Hacks vs Flaks, on 17 September at Dulwich Cricket Club The cricket and rounders [...]
Print specialist, Ruddocks appoints Shooting Star
Lincoln-based design and print specialist, Ruddocks has appointed Shooting Star. Andy Clayton, brand director at Ruddocks, said: “We pride ourselves on being able to offer a [...]
Pitching to the Press: top tips from Gorkana’s media briefings
Gorkana’s PR News Alerts are taking a break for the next two weeks. But never fear, we’ve got something very special for you to mull over during that time. Here are eight top [...]