Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Red Savannah hands European PR brief to The PC Agency
Tour operator Red Savannah has handed a European consumer and corporate PR brief to The PC Agency. Established in 2011 by George Morgan-Grenville, Red Savannah claims to [...]
The Gorkana Weekly Industry News Brief: 22 – 26 August 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Hanover re-hires Daniel Gilbert after stint at BIS
Hanover has re-appointed Daniel Gilbert as a senior policy adviser, following his 14-month period as a special adviser in the Department for Business, Innovation and Skills [...]
PRCA announces Reginald Watts Prize shortlist
The PRCA has announced the shortlist for the inaugural Burson-Marsteller-backed Reginald Watts Prize for PR Insight, which saw PR professionals aged 25 or under enter essays [...]
PHA Media secures two wins
PHA Media has been handed an awareness raising brief by charity Music Venue Trust and the agency has been hired by 4th Base Cosmetics to launch its new beauty brand NKBb. [...]
Yellow Jersey appoints Adam Wurf
Yellow Jersey has appointed Adam Wurf as consultant in order to broaden its service offering and drive new business activities. Wurf previously worked as chief marketing [...]
Opinion: How PRs can optimise content for consumers
Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]
Abchurch chosen by Roxi Petroleum
Abchurch has been appointed to handle financial PR and investor relations for Kazakhstan-based oil and gas exploration and production company Roxi Petroleum (Roxi). Roxi is an [...]
Lord Bell resigns as chairman of Bell Pottinger
Lord Tim Bell has resigned as chairman of Bell Pottinger, 30 years after he founded the agency. He plans to set up a strategic consultancy called Sans Frontières next year. [...]
Opinion: Five ways the Great British Bake Off can enhance a brand’s profile
Great British Bake Off returned to the screens last night and, with last year’s average audience comprising more than 12 million people, there is huge opportunity for brands [...]
How Golin tackles the ‘motherhood penalty’ and recruits untapped talent
Golin is looking to close the wage gap encountered by working mothers and reap the benefit of recruiting ‘untapped’ talent as it launches its second ‘returnship’ programme [...]
H+K expands financial and professional services team
Hill + Knowlton Strategies (H+K) has appointed Jasper Rosenau as head of content and publishing strategy for its financial and professional services team. Rosenau said: “I am [...]
Gorkana meets…Mantality
Earlier this year, Super League and Challenge Cup winning 22-year-old pro rugby league star Stevie Ward launched Mantality, an online male lifestyle, sports and mind title to [...]
Heathrow appoints One Green Bean to its consumer roster
Heathrow Airport has added One Green Bean to its consumer PR roster following its successful campaign work on the airport’s 70th anniversary in May. One Green Bean will [...]
Flightworx Aviation appoints 80:20 Communications
Travel PR specialist, 80:20 Communications, has been appointed by Flightworx Aviation, a provider of worldwide flight support solutions, from flight planning to fuel sourcing. [...]
Clark Communications buys Golley Slater Scotland
Scottish PR agency Clark Communications has acquired Golley Slater Scotland from parent company Golley Slater Group for an undisclosed sum. Clark Communications was [...]
Women aged 25 to 34 “most likely” to post customer reviews
Female movie-lovers aged 25 to 34 are most likely to post a customer review about a brand, according to research from ratings and reviews platform Feefo, while men and women [...]
Babel wins NETSCOUT PR brief
NETSCOUT, a business assurance solutions company, has appointed Babel as its retained UK PR agency. The service assurance and cyber security company aims to grow awareness of [...]