Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
MHP appoints two new directors to health division
MHP Communications has hired Timothy Goodman and Stephanie Snow as directors in its health division. Goodman spent 14 years with major pharma company Pfizer in a variety of [...]
PR Case Study: The Banana Ban
Tricker PR drove ticket sales for the Scottish Traditional Boat Festival with a low budget campaign inspired by ancient mariner superstitions that saw bananas banned in a [...]
John Doe launches dedicated influencer division
John Doe has launched a global influencer division called John Doe_i, which the agency says will drive influencer activity across its client base. Services provided by John [...]
Pete Davies launches B2B PR agency Sugar
Former RMS PR director Pete Davies has launched a new Manchester-based PR agency called Sugar, with six new clients. Davies has spent the past the past 15 years at RMS PR, [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR features, including opinion, news analysis, event write-ups and insights, on Gorkana News this week: Insight: CNBC’s Arjun Kharpal on [...]
Halfords appoints Teneo Blue Rubicon for financial PR
Teneo Blue Rubicon has been appointed financial communications and investor relations agency for cycling and motoring retailer Halfords. The agency will provide support across [...]
This week’s top account wins
Your bitesize update on the latest account wins featured on Gorkana this week: Motorcycle manufacturer Triumph Motorcycles has handed a UK PR and social brief to automotive [...]
Yellow Jersey supports Golfbreaks.com on mini-bond launch
Golf travel company, Golfbreaks.com, has appointed Yellow Jersey PR to provide media relations and communications support for the launch of its second mini-bond. Yellow Jersey [...]
In-house digital budgets on the rise claims PRCA’s Digital PR and Comms Report
The PRCA’s 2016 Digital PR and Comms Report, which launched yesterday, has revealed a 9% increase in in-house digital budgets over the past year. The mean percentage of [...]
London Transport Museum Retail hires instinct pr
London Transport Museum Retail has selected instinct pr to handle the PR for some of its new Christmas product ranges and the launch of its revamped e-commerce website. [...]
Opinion: US Vogue vs Bloggers – what it could mean for brands
Jenny Tsai, founder and CEO at influencer marketing platform Wearisma, and a former director at magazine publisher Hearst, says the recent US-based “Vogue vs. bloggers [...]
This week’s top people news
Your bitesize update on the latest People News and Moves featured on Gorkana this week: Omnicom-owned Portland has hired former Ketchum director Daniel Beach as director at [...]
Cartoon Network briefs Tin Man for new Ben 10 series
Cartoon Network has brought in Tin Man to handle the launch of the new series of its animated children’s series, Ben 10. Ben 10 features Ben Tennyson, who discovers an [...]
Neville McCarthy Associates wins Sushi Gourmet brief
Asian hot food service provider Sushi Gourmet has brought in Neville McCarthy Associates to handle its UK PR and comms activity. Sushi Gourmet, owned and managed by the Hana [...]
Hilton Dalaman briefs Hills Balfour
Hilton Dalaman Sarigerme Resort & Spa in Turkey has appointed travel PR and marketing consultancy Hills Balfour to handle its digital PR strategy in the UK and Ireland, [...]
Aspectus expands Brexit services
Aspectus has launched a new package of services to help firms deal with post-Brexit comms following the launch of its specialist Brexit unit. Its Brexit offer includes media [...]
Daniel Beach joins Portland as director
Omnicom-owned Portland has hired former Ketchum director, Daniel Beach, as director at Portland Health. John Clarke joins the consultancy as associate director for policy and [...]
60 Seconds with Manifest London’s Martin Farrar-Smith
Martin Farrar-Smith, branding and design director at Manifest London, believes agencies need to think less about media coverage and more about changing things, says all [...]