Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Finsbury opens Tokyo office
WPP agency Finsbury is launching an office in Tokyo, Japan. Kyota Narimatsu, former head of corporate communications at Barclays Japan, will lead the office. Narimatsu has [...]
Opinion: The digital future of stakeholder engagement
Stanford University’s Alan Marks and Stacey Tank of The Home Depot, and co-authors of the Arthur W. Page Society’s report: The CCO as Builder of Digital Engagement [...]
Facebook takes the lead in B2B thought leadership
A recent survey by content marketing agency Grist shows that Facebook is the social network senior executives are most likely to engage with for thought leadership pieces. [...]
Headland launches reputation risk offer
Headland Consultancy is launching a new reputation risk proposition with Hans-Kristian Bryn, former partner for strategic risk at professional services firm Deloitte. Simon [...]
Gorkana meets…Finanzen.nl editor Leon Brandsema
Tell us more about the launch of finanzen.nl and the merger with the Dutch business and finance platform Z24.nl. How did this come about? finanzen.nl is a collaboration [...]
Grayling to switch to an affiliate presence in Sweden
Grayling looks to launch an affiliate agency presence in Sweden after closing its office in the country. Jan Simunek, CEO Europe at Grayling, said: “Sweden has proven to be a [...]
iTalent chooses Liberty to build European profile
Liberty Communications has been selected by global tech consulting and cloud integration firm iTalent to build its brand across Europe. The brief includes public and analyst [...]
The Resort Group briefs Hudson Sandler
The Resort Group (TRG) has appointed Hudson Sandler as its retained comms advisor. TRG specialises in the design, development and operation of five-star luxury hotels and [...]
Beattie recruits 30 staff members in 30th year
In 2016, creative comms agency Beattie has recruited 30 members of staff across its network of eight offices; which include London, Birmingham, Manchester, Leeds, Glasgow and [...]
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
60 Seconds with Zoe Sheppard, KPMG
Zoe Sheppard, who was recently appointed head of press office at professional services company KPMG UK, talks to Gorkana about her new role, her aspirations for her team and [...]
Coconut Chilli briefs Rich Leigh & Company
Gourmet food company Coconut Chilli has brought in Rich Leigh & Company as its consumer PR agency. Coconut Chilli is a British-based, ethical, start-up food business, [...]
Three wins for DawBell
DawBell has won three new PR briefs for ABBA’s 2018 VR reformation tour, British magician Dynamo and Sky Atlantic’s new drama, Riviera. The agency has also been retained by [...]
Milton Keynes Council appoints Houston PR for 50th anniversary
Milton Keynes Council has appointed Houston PR to publicise its 50th anniversary in 2017. The one-year project will focus on significant dates in the calendar, including the [...]
LEWIS launches employee advocacy product
LEWIS has launched an employee advocacy product and service named Employee Activate. The new product will enable individual employees to be a part of their company’s wider [...]
Redleaf appointed by alternative financier GapCap
GapCap, an alternative finance provider for high-growth businesses, has appointed Redleaf Communications. Managing director Rebecca Sanders-Hewett and senior account managers [...]
MyTutor briefs Threepipe
MyTutor, an online marketplace that matches school pupils searching for a tutor with university students looking for rewarding work, has appointed Threepipe to manage its SEO [...]
Sky Arts hires Margaret
Comms agency Margaret has announced its biggest win to date as the retained creative comms agency for Sky Arts, the UK’s only dedicated TV channel for the arts. Margaret has [...]