Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
B2B Case Study: GenMobile
WE Communications and Aruba used a research-based campaign to make the benefits of networking technology clear to a wider business audience. The GenMobile campaign focused on [...]
Toucan appoints The PR Office
The PR Office has been appointed by Toucan, a support network for small businesses in the creative industries, to raise its profile. It will implement a media relations [...]
60 Seconds with Buzzoole MD Victoria Luck
Victoria Luck, UK MD of Naples-born influencer marketing platform Buzzoole, talks to Gorkana about moving from international advertising at Hearst Magazines into influencer [...]
British Triathlon appoints The Playbook for membership campaign
British Triathlon has partnered with The Playbook to continue the momentum from the 2016 Rio Olympics and get more people involved in the sport. British Triathlon was one of [...]
Meet The Independent
Gorkana has a few final places available for an exclusive breakfast briefing with The Independent this Thursday (December 1), with editor Christian Broughton and Zach Leonard, [...]
Virgin Holidays hires One Green Bean
Virgin Holidays has appointed One Green Bean as its first retained PR agency with a brief to support its new ‘Seize the Holiday’ brand positioning. One Green Bean’s PR [...]
Brightwells appoints Prova
Auctioneer Brightwells, which specialises in vehicles and classic motoring, has hired communications consultancy Prova. Midlands-based Prova will deliver an integrated [...]
Anthony Joshua-backed gym hires TLA
BXR, a members-only fitness facility backed by IBF Heavyweight Champion Anthony Joshua, has chosen The Lifestyle Agency to launch its flagship site on Chiltern Street in [...]
AstraZeneca’s Kelly Teasdale joins Burson-Marsteller
Kelly Teasdale has joined Burson-Marsteller’s healthcare team as senior director, following two years as global brand comms director at pharmaceutical firm AstraZeneca. At [...]
Most read people news on Gorkana News
Your bite-sized update of the latest people news and moves featured on Gorkana News: Communications and Network Consulting (CNC) hires Katherine Fennell as a consultant. [...]
60 Seconds with Bart Nash, LPP
Bart Nash, is head of communications and public affairs at the Local Pensions Partnership (LPP). The Local Pensions Partnership launched in April 2016 after the merger of the [...]
Opinion: Reputation and risk – how the two worlds work together
Headland recently launched a new reputation risk proposition. Simon Burton, partner at Headland, will lead the new proposition with Hans-Kristian Bryn, a former partner for [...]
John Doe to begin work with Roundhouse
John Doe has been hired to handle the PR for the Roundhouse’s Charity Gala in March 2017. On its shared 50th anniversary as an arts centre and 10th anniversary as a charity [...]
Johnson Matthey hires Houston PR
FTSE 100 and sustainable technologies company, Johnson Matthey, has appointed Houston PR to deliver a global positioning programme on its 200th anniversary. The communications [...]
Three benefits to running a PR agency in Manchester
Trade association Manchester Digital’s #RelocateMCR report has highlighted the finding that digital professionals in Manchester say it’s the best place to start a business. [...]
Gorkana meets… Paint & Draw
Beren Neale, editor of Future’s new title Paint & Draw, which is aimed at the “enthusiast artist of all abilities”, talks to Gorkana about why now is the [...]
This week’s top trending features on Gorkana News
Your bite-sized update of the best PR opinion, interviews, events and insights on Gorkana News this week: Why Black Friday 2016 is different and what it means for PR The [...]
Rebranded ILM hires firstlight
London-based firstlight will launch the newly-rebranded ILM in the UK following a competitive pitch. The campaign follows the rebrand of ILM, a City & Guilds Group [...]