Brexit and disruptive technologies are transforming the relationship between consumers and financial brands, our panel of experts said at this packed event in London.
Francesco Guerrera, Dow Jones Media Group’s head of EMEA, said communicators should throw away the old rule book when it comes to their interractions with the press.
Imogen Bunyard, CEO at fintech consultancy Zerado, argued that it’s technologists at companies which focus less on external comms who often have the best stories to tell.
Finally, Natalie Orringe, innovation lead at Teamspirit, warned PRs to be wary about taking an explicit stance on divisive issues like Brexit because of what she called the “London bubble”.