Opinion: Communicators must help promote health data sharing
Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits [...]
London and Partners’ Laura Citron to discuss London’s ‘brand’
The CIPR Greater London Group will kick-off its annual lecture programme in September with a discussion about the ‘London brand’ and how the capital is being [...]
60 Seconds with Aduro Communications’ Natalie Luke
Natalie Luke, founder of Aduro Communications, explores the importance of measuring PR output to business objectives, the entrepreneurialism of ex-Shine staff and the [...]
Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
PR news round-up (30 July – 3 August)
Here’s a round-up of the week’s top PR news, featuring account wins at The Lifestyle Agency, Eulogy’s new MD and Authentic Ibiza PR’s expansion. [...]
Sir Craig Oliver to deliver keynote speech at CommsCon
Cision is thrilled to announce that industry heavyweight Sir Craig Oliver, David Cameron’s former director of communications, will headline as CommsCon’s guest keynote [...]
60 Seconds with the Cricket World Cup 2019’s Adrian Wells
Adrian Wells, director of marcomms and ticketing for the Cricket World Cup 2019, discusses the local organising committee’s strategy to promote next year’s [...]
PR Case Study: Palm PR – Love at first bite
Palm PR helped Choc on Choc to promote its range of layered chocolates by tying in the company’s products with Prince Harry and Meghan Markle’s wedding. Campaign: [...]
Opinion: How to navigate the cycle of influencer marketing
Kajal Bakrania, founder of Just Sawse, explores the cycle of influencer marketing and the ways which brands will need to secure their services as the sector evolves. [...]
60 Seconds with Fusion Media’s Adam Tranter
Adam Tranter, founder of Fusion Media, reveals how he transitioned from being a racing cyclist to an agency founder, why Fusion focuses on endurance sports and what the future [...]
PR news round-up (23-27 July)
Here’s a round-up of the week’s top PR news – featuring the PRWeek Awards shortlist announcement, changes to Marks and Spencer’s press team and [...]
Opinion: Freelance PRs are a strategic resource, not a stopgap
Nigel Sarbutts, founder of freelance network The PR Cavalry, argues that senior comms professionals need to include freelance PRs in their long-term strategies. It’s [...]
PR Case Study: Switched On – The Other Harry & Meghan
Switched On used the hype around Prince Harry and Meghan Markle’s wedding to help promote the Sheraton Grand London Park Lane as a wedding venue. Campaign: The Other [...]
Opinion: Work experience should be treated like an interview
Juliet Cameron, chief operating officer at Launch, argues that both interns and employers should look to summer internships as an extended job interview. Too much work [...]
60 Seconds with RunRagged’s Simon Addy
Simon Addy, owner and director of talent booking agency RunRagged, reveals how PRs should go about working with influencers and which celebrities he’d love to work with. [...]
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]