Pete Calvert, Mercieca’s creative director, reveals why he believes media intelligence software is an essential part of the modern PR toolkit, what it means to be a truly integrated agency – and why he loves a classic martini. The strapline on the Mercieca home page reads “integrated, not complicated”. What does that mean? And why is […]
Redleaf Communications has hired Robin Tozer, Thomas Cook’s former head of group corporate communications and an ex-senior corporate communications manager at Sky, as a director in its capital markets team. Tozer has 16 years’ experience in financial and corporate comms and has worked in-house at Prudential and Barclays and at agencies including Brunswick and Bell […]
Food and gift brand Il Gusto has appointed Clementine Communications to handle its trade and consumer media relations and promote its range of oils, vinegars, spirits and liquors. The agency will also facilitate interviews with Il Gusto’s senior spokespeople and support the company as it launches new offerings and franchises. Its roster of food and drinks […]
M&C Saatchi PLC announced its acquisition of award-winning South African sports and entertainment agency Levergy today. The integrated agency, which offers PR services, will become M&C Saatchi Sport & Entertainment’s offering in Africa, extending its existing network in London, Berlin, Sydney, New York and Los Angeles. Clint Paterson and Struan Campbell founded Levergy in 2012. It […]
Autocar named Laura King, Hyundai’s senior manager, brand PR, in its list of motoring’s “rising stars” in its Great British Women in the Car Industry event today (June 21). Ahead of the announcement, we caught up with King to talk PR, the challenges facing motoring communicators and what’s next for the industry. Congratulations on being crowned Autocar‘s Rising Star in […]
The world’s best young PR team will be named tonight at the Cannes Lions Festival of Creativity, when a panel of judges announces who has won the 2017 Young Lions PR competition. On Saturday (June 17), the British Red Cross briefed 22 competing two-person teams to raise awareness of the “silent emergencies” that are happening every […]
Andrew Jaques, CEO at MHP Financial, on how financial PR is changing, the success of the agency’s ‘Missing People’ campaign and why he enjoys ‘wild swimming’ year round. Prior to joining MHP, you enjoyed a long career as a corporate broker. What inspired you to make the change? And how did the experience prepare you […]
Earned media and influencer marketing are perfectly positioned to tackle the challenges facing brands in 2017, speakers at this week’s Cision World Tour event in London agreed. By combining the latest innovations in data-driven insights with earned media’s natural talent for storytelling, industry experts on the stage argued PR and comms is ready to dominate the marketing […]
Here’s a round-up of the essential PR stories, features and events news that have broken over the last week (5-9 June 2017). Pitch wins The Shetland Distillery Company has appointed Garnish Communications to enhance the brand’s reach in the UK market. Hudson Sandler is advising Polyus, Russia’s largest gold producer, on its upcoming flotation on […]
Grayling has been chosen to deliver a wide-ranging integrated communications brief for Women in Rail, following a four-way pitch. Over the next two years, the agency will showcase the positive impact made by women railway workers. Its partnerships with Virgin Trains, CrossCountry and Angel Trains will help Women in Rail drive change within the industry. […]