How to build a tech brand with earned media

Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision webinar. MacLeod said the most successful brands excel in six core areas – original thinking, entertaining ideas, multiplatform content, data insights, ambitious personalities and workforce engagement. “At the end of the […]

Suzy Spirit Award announces 2018 shortlist

Five finalists for the Suzy Spirit Award 2018 have been announced. They are Mischief PR’s Andy Garner, Bubble’s Sadie Groom, Cirkle’s Caroline Kinsey, TLC Marketing’s Emma Lloyd and Pinch Point Communications’ Sarah Pinch. The winner will be announced at the PRmoment awards ceremony in London’s Park Plaza Westminster on Thursday 22 March. Launched in 2012, the Suzy […]

PRCA promotes Matt Cartmell to deputy director general

The PRCA has promoted Matt Cartmell to deputy director general after five years leading the association’s communications, marketing and events. This is the first time PRCA director general Francis Ingham has appointed a deputy. Cartmell will share his spokesperson responsibilities and help to lead and represent the organisation externally. Cartmell joined the PRCA in 2012 […]