Corporate PR agency Pagefield has recruited 10 new members to its team, as a part of an expansion process which started last summer, writes Mario Cipriano. The hires include former The Times reporter Philip Pank, who joins as a partner, and former MHP and Bell Pottinger senior consultant James Baker, who joins as associate partner. Sam […]
Brighton-based consultancy Foco has recruited Amy Rowe as its third partner, to lead the firm’s content proposition, build its fintech unit and nurture the business’ own talent, writes Mario Cipriano. Rowe worked with Foco’s Michael Taggart for two years at financial PR firm MRM. Taggart left MRM in June to co-found Foco. Rowe also co-founded finance blog Mouthy Money with […]
Angela Oakes, joint president and co-founder of GWPR, reveals the results of its 2017 survey and outlines what must be done to achieve equality for women in PR. The results are in for the 2017 Global Women in PR survey and – surprise, surprise – they paint a bleak picture of the way women are treated […]
Jim Hawker, Threepipe’s co-founder and owner, says acquiring an SEO firm transformed his agency and argues that all PRs should inform their content strategies with data-driven insights. It’s just over a year since Threepipe acquired an SEO agency to work alongside its PR and paid media teams. From my perspective as a PR person, it’s […]
Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders strengthen the resilience of their brands. What keeps you awake at night? For most of us, there’s a long list from the mundane to mystical. But right now, business leaders […]
Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend on getting your product or service in front of the right kind of audience – and getting true value for money to gain that exposure. One of the issues with conventional […]
What do near death experiences, commuter woes and the tampon tax have to do with corporate PR? Michael Taggart, director of storytelling at Foco, explains. The case for the importance of storytelling in corporate communications grew a little bit stronger the other week. At an award ceremony for personal finance bloggers, a little-known website called […]
Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations strategy, we often talk to clients about “layering up” for success. Considerable planning must to go into a media relations approach if it’s to withstand breaking news in […]
Digitalis Reputation CEO Dave King discusses the implications growing digital footprints and the free availability of personal information online have for crisis management. Even 10 years ago, intelligence gathering in journalistic investigations and due diligence was 80% human-sourced. The remainder was gleaned from public records. Those public records are typically now readily available online, and […]
Large agencies will have to get used to niche consultancies snapping up their clients, argues Jason Nisse, a former Newgate Communications partner and founder of The Nisse Consultancy. Is the public relations agency dead? Clearly not, as hundreds of successful firms around the world make decent returns for their partners and owners. Yet there are also […]