Cision has had a long term commitment to promoting and supporting the PR industry, which means for the last five years, we’re proud to have been the main sponsor for the annual Spinn Awards. During seven out of the last ten years I have had the opportunity to be part of the judging panel which crowns […]
Viktor Frisk was crowned Sweden’s most influential PR consultant at the Cision PR Influencer Award 2017 last night, Cision’s Oskar Larsson reports. Viktor is indeed the name on everyone’s lips in Sweden today. Frisk was awarded the Cision PR Influencer Award 2017 at the Spinn award ceremony in Stockholm last night. The prize went to the person whose digital channels have […]
Antonella Cattaneo, executive editor of the Italian magazines Automazione Oggi, Efficiency & Environment and Fieldbus & Networks talks to Cision’s Mario Cipriano about their B2B readerships and how multi-media can boost the role of print. How did you end up as executive director for these three magazines – all published by Fiera Milano Media S.p.A.? While […]
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and agencies make a Guinness World Records title attempt a core element of their campaigns, the number of those campaigns to get featured in our 2018 book, which hit […]
Danny Whatmough, head of social at Weber Shandwick and chair of the PRCA Digital Group, outlines the key takeaways from this year’s PRCA digital report. One trend that really stood out in the PRCA’s fifth annual PRCA digital report is that digital is no longer an add-on. We are communicating in a digital world and […]
Jon Meakin, Grayling’s global head of strategic services, discusses the findings of the agency’s Critical Conditions report into the online reputations of 50 international companies from the Fortune 500. Issues management is part and parcel of most professional communicators’ lives. Our job is to protect and enhance reputations, exerting whatever influence they can, through various […]
Mark Pinsent, managing director, Europe, at The Hoffman Agency, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to overcome them. Invest in the future, not in the now The budgets for overseas campaigns are too often defined by where business is today rather than tomorrow. A smarter way […]
As former prime minister Gordon Brown’s new book, My Life, Our Times launches, Rob Lester, head of issues and crisis management at Good Relations, argues that leadership has always required great communication. Gordon Brown admits in his new book that he didn’t show enough emotion to win the 2010 election and failed to communicate his ideas to […]
Andrew Bloch, Frank PR‘s co-founder and group MD, argues that people have had enough of bad advertising. So, is it time for advertisers to take a lesson from the comms industry? There appears to be a growing trend for brands churning out, not just bad ads, but ads that are so poorly conceived they are generating […]
Louise Pantani speaks with My South Bank editor Sarah Riches about the magazine’s launch, its links with the local community and the pitches she’d love to receive from PRs. Would you please start by telling us what this new magazine launch is all about? My South Bank is a new free magazine that covers everything from upcoming events and free activities to […]