It’s not just England’s young Lions who have been a roaring success in Russia, argues Noel Bussey, senior account director at Velvet PR. The side’s PR team has used a lull in sentiment and a change in squad and tactics to create a more ‘likeable’ England team. In 1996 Gazza slid onto his back and […]
PR professionals must act now to save the internet from the EU’s copyright directive, says Nicholas Dunn-McAfee, the PRCA’s head of public affairs, policy and research. The internet is under attack. In its current form, the EU’s Directive on Copyright in the Digital Single Market has serious implications for two acts at the centre of internet […]
Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms professionals. Shareholder activism – the practice of taking a position in a public company stock to influence corporate direction and unlock shareholder value – has become an increasingly hot topic […]
Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social media doomed to fail? That’s the question that I’ve been thinking about recently. From the Cambridge Analytica scandal to the #DeleteFacebook movement, Snapchat’s celebrity exodus to the […]
Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy. Work backwards, and start with why Successful marketing comes from real understanding of business priorities, brand ambition and audience needs. It seems simple, but start with why are we doing this? Be clear on the […]
Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output. Augmented reality has been buzzing around the marketing industry for the past couple of years, but is only now picking up serious steam. The likes of Pokémon Go and Ikea Place have brought it […]
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving digital era. The digital age is transforming everything – the way we live our lives, the way we interact and the way we work. Tech trade shows are no different. […]
Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals. Confidence is often a key indicator to future success. Will the product perform? Will the team excel? Will the campaign beat all its expectations? How confident global CEOs and CMOs are about their […]
Thomas Hewitt speaks to Cision’s Simon Stiel about the challenges of working in journalism as an autistic person and how the industry can improve access for those with autism. At what point did you decide you wanted to become a journalist? I decided to pursue journalism during my time studying a HND in Media Production […]
Big Cat managing director Anthony Tattum celebrates the agency’s most successful year to date by revealing the secret to its rapid growth. Creating a PR agency is the easy bit, maintaining it and then growing it – that’s when the hard work starts! At Big Cat, we have recently celebrated our most successful year to […]