Stir MD Alicia Mellish reveals why she believes declining trust is the most pressing issue in PR today – and invites you to a debate the agency is holding on the topic. Just over 18 months ago, Stir embarked upon a journey to question and challenge its understanding of the world of brand communications. A strange […]
Alessandro Rossi, editorial director at Forbes (Italy), talks to Cision’s Mario Cipriano about its plans for launching an Italian language edition in print and online next month. What can we expect from the Italian version of Forbes? It will mirror the American version as much as possible, both visually and in terms of editorial content. […]
The creative industries will need to adapt to the reality of automation, argues With PR founder Debbie Zaman. But will PR ever be fully automated? The age of automation is here. Across the world, tech firms large and small are leading the next industrial revolution. It is increasingly likely that technological advances in automation will […]
Ilana Fox, the woman behind The Brighton Beezer, tells Gorkana’s Ona Zygaviciute about why she launched the publication, what makes it unique – and the role print journalism has to play in the modern media landscape. What makes The Brighton Beezer unique? What inspired its launch, and why now? We concentrate on stories from and about […]
Following the launch of her TV review column in Sunday People and Mirror Online, Gorkana’s Yasmine Hajji caught up with Melanie Blake about her relationship with PRs, her celebrity agency Urban Associates – and, of course, her favourite shows. Before your new role, what has been the journalistic highlight of your career? My first commission for Hello! Magazine […]
James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a huge topic in the media ever since the use of the term exploded in the last quarter of 2016, courtesy of US Pumpkin-In-Chief Donald Trump. But a new white […]
Whether for the mentor, mentee or the organisation itself – PR mentoring is win-win for all, says Mazar Masud, senior consultant at Powerscourt and Taylor Bennett Foundation trustee. From religious prophets to secular thinkers, from ancient philosophers to political leaders, all have settled on the one truth that helping others is a uniquely satisfying experience. […]
Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for “live” content. There’s been a clear rise in the popularity of live streaming in recent years. Thanks to the proliferation of social media and smart devices, everyone has become connected. From Snapchat […]
Oskar Yasar, managing partner of Broome Yasar Partnership, shares his views a pressing issue for ambitious investor relations and corporate affairs leaders: how communicators can reach the top of the career ladder. We have seen a transformation in the credibility, perception and positioning of investor relations and corporate affairs leaders over the past decade. Investor […]
Identifying influencers with a real connection to your cause is essential for running successful PR campaigns, says Katie Malark, Allison+Partners’ senior research director. In our latest Influence Impact Report, Allison+Partners looked at the intersection between cause and influencer marketing. The biggest takeaway for PR professionals trying to drive donations, awareness or engagement for their cause? Take […]