Developing PR to reach the ‘uncompromising customer’
InterContinental Hotels Group’s (IHG) 2017 consumer trends report highlights the “uncompromising nature” of today’s customer who increasingly expects brands to deliver experiences that satisfy contradictory needs. Weber Shandwick, Havas PR and Curzon PR explain how PR can create opportunity in this complex environment. IHG defines the “uncompromising consumer” as one who wants brands to deliver services for […]