Lucy Sherriff, editor of Huffington Post Young Voices, on launching a new platform for young people and why PRs should use the email subject line to catch her eye. Describe Young Voices in five words… Conversational, topical, engaging, political, millennial. Who is your target audience? Under 25s. Do you think young people are left out […]
James Cook, tech reporter at Business Insider UK, on the launch of the site in the UK, getting readers excited about business tech and the luxury of building good relationships with tech companies. The UK arm was launched in November, primarily with the task of focusing on finance and tech. Have you stuck to those […]
Anna Murphy, fashion director at The Times, on creating evergreen content, bringing fashion to life in all its bonkers-ness and why there is no one better than a great PR. You previously edited The Sunday Telegraph’s fashion supplement, Stella – a role you held for nearly 10 years. What has the transition to The Times […]
Four comms companies have been included in this year’s list of Sunday Times 100 Best Companies to Work For. The highest entry is Karma Communications Group, which includes PR firm Kaper amongst its roster. A new entry for the list, Karma came in at 22. Founded in 2000, Karma has a staff of 251. With […]
Mark Jefferies, Daily Mirror showbiz editor, on calling PRs to discuss negative client stories, why showbiz never sleeps and his own bushtucker trial experiences. Firstly, tell us about your remit and what you will and won’t cover. We cover stars of film, TV, music and radio generally speaking. We need to know what they are […]
Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and how access is key to getting a better position in the press. 2014 saw the publication of your seventh book, Bad Banks: Greed, Incompetence and […]
Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and how access is key to getting a better position in the press. 2014 saw the publication of your seventh book, Bad Banks: Greed, Incompetence and […]
While many UK agencies obsess about world domination and flinging open their doors on foreign shores, Frank PR has just opened its third UK office and is finding diversity and healthy profits on home soil. Fresh from opening McFrank, its first Scottish office, a month ago, Frank founder and chairman Graham Goodkind tells Gorkana it’s […]
Blathnaid Healy, UK editor of Mashable, on her community of super-sharers, embracing British English and why she’s open to pitches from PRs. You were appointed editor of Mashable UK in October, a month before the site’s UK launch – how have things been going? It has been going great. Before the launch of our London […]
Hannah Strange, Managing Editor of VICE News EU, on reporting on the blindspots in traditional media, managing the fastest growing channel on YouTube and how PRs and NGOs can provide essential access. Talk us through your role at VICE News I am the Managing Editor for Europe on the editorial side. My role is about […]