When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release of Star Wars The Force Awakens with the creation of giant Post-it note murals of iconic Star Wars characters. Using more than 3,500 Post-it notes in just […]
eBay’s Steve Milton has joined Tesco as group media director, taking over from Tom Hoskin who is moving to Barclays as MD, group media relations. Milton spent eight years at eBay, where he led EMEA comms for the auction website, with most recent responsibility for marketing and comms in emerging markets. Before joining eBay, he […]
There has been a lot of talk over recent weeks about how talent show The X Factor is doing in the ratings war – but of course, TV ratings aren’t always an accurate barometer of how people actually feel about a programme. With that in mind, we thought we’d take a look at some other […]
When designer wallpaper brand Graham & Brown wanted to launch a National Wallpaper Week, Citypress set in motion a campaign to showcase wallpaper as art, which included a ‘Kinky Vintage’ edition to “get pulses racing in the bedroom” with the help of “sexpert” Tracey Cox and designer Laurence Llewelyn-Bowen. The results? Nation-wide coverage, National Wallpaper […]
Tim McLoughlin, Head of Social Media at Saatchi & Saatchi, doesn’t think his job will exist in five years’ time. At a panel discussion hosted by Lansons as part of Social Media Week LDN, Tim joined Thane Ryland, Global Head of Social Media and Analytics at Microsoft, and Russ Graham, Head of Digital and Social […]
Tin Man has been chosen to launch Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram”, following a three-way pitch. Takumi will connect Instagram “influencers” (people with between 1,000 and 100,000 followers) with the brands that they, and their followers, love. Takumi’s influencers will be able to choose […]
Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the agency world. Over the past decade, measurement has increasingly become an integral component of successful PR. We have felt this acutely, as our measurement programmes have […]
Michael Wilson, presenter of Jazz FM’s Business Breakfast, on being the “Robert Palmer of the business world”, imagining the “typical” listener is his mum and having guests who can hit key notes in a three minute interview slot. Some people might be surprised that Jazz FM broadcasts a programme like Business Breakfast; how did the […]
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of the meeting we had come up with some really promising ideas that would go on to form our proposal. On top of […]
Sophie Warburton, stylist and shopping editor at the Daily Telegraph, on relaunching the fashion website, the mix of high end and high street content and why PRs need to place the reader at the heart of their pitch. You’ve been stylist and shopping editor for the Daily Telegraph for nearly a year – tell us […]