Case Study: Grolsch’s 400th Anniversary

To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old drinkers by creating a “living billboard” featuring a giant swing top bottle made from 400 of its distinctive swing tops in just 400 minutes. Campaign: Grolsch’s 400th Anniversary Client: […]

Gorkana meets…Cosmopolitan editor Farrah Storr

It’s three months since Farrah Storr was named the new editor of Cosmopolitan. In an exclusive interview with Gorkana, Storr talks about moving from a successful startup title at Women’s Health to a long established heritage brand, her favourite cover, reinventing its content for the modern woman and her search for those bold “zeitgeist stories”.

A spooktacular spectacle of agency musical bingo

Last night we hosted an Indeedy Musical Bingo Halloween extravaganza (a game show meets dance party meets actual bingo) for some of our favourite London PR agencies, and it’s safe to say we’ll never be able to look at an inflatable dinosaur the same way again. The event was held at Foundation Bar in Covent garden […]

W promotes Sophie Raine to head of brand

W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand. Raine, who first joined W in early 2014, will continue to work closely with the accounts teams in W’s brand division. She will also provide support to CEO Warren Johnson and MD Richard Tompkins to help […]

London Business Forum: Branson on Business

The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business hosted by Jeff Grout  Sir Richard, or plain Richard as he prefers, took part in an interview and audience Q&A, revealing the secrets of his business success, the importance of […]

Stylist Live: brands, meet your target consumer

Claire Burrows, creator and founder of Air & Grace, couldn’t believe her luck as she watched attendees stream into Stylist Live. This was her audience – the women she created her products around – and they were all in one place with prosecco in hand. Air & Grace shoes are the perfect union of ‘chic’ […]