Bright Light has been appointed to handle the PR for British hosiery brands Pretty Polly and Aristoc, writes Louise Pantani. Founded in 1919, Pretty Polly provides over 90 ranges of fashion hosiery, and credits the likes of Rhianna, Sarah Jessica Parker and Zooey Deschanel among its fans. Previous ambassadors include Laura Bailey, Eva Herzigova and Sophie […]
Global travel tech company ButlerTech has handed Rooster a consumer and B2B PR brief to enhance its UK profile, as the brand plans to launch two products this year. It will launch destination guide app CityButler and virtual concierge app ButlerPad. Rooster’s remit for the consumer-focused CityButler, is to launch the app in the UK and […]
Hometrack, a residential property market analyst, has appointed MRM as its retained agency to support its media relations and public and regulatory affairs monitoring. Chris Tuite, MRM’s associate director, leads the account team, which is made up of the agency’s corporate and consumer units. He will be supported by a team of people from across the agency including […]
Alstom, the French rail transport multinational, has hired Will Roberts and Alex Burrows as comms director and marketing and strategy director, respectively, to build the company’s strategy and comms expertise in the UK and Ireland. In November last year, GE finalised a €9.7bn (£7.36bn) deal with Alstom to acquire its energy units. These hires, the company says, “demonstrates […]
Speyside Corporate Relations, an emerging markets corporate affairs consultancy, has hired Edelman’s Chris Dobson to manage the company’s “rapid growth” as president in Central and Eastern Europe, as well as sub-Saharan Africa and Latin America. Dobson spent three years as EMEA head of emerging markets at Edelman. Previously, he was CEO of Central European consultancy Mmd […]
When Aduro Communications was tasked with creating a stand-out ‘WOW’ moment for pie brand Higgidy, the agency came up with the world’s first ‘Sofa Supper Club’ with the help of Gogglebox stars Chris Steed and Stephen Webb. Campaign: The Higgidy Sofa Supper Club Client: Higgidy PR Team: Aduro Communications Timing: October 2015 Budget: £40,000 Objectives Business Objective: • Increase prompted awareness […]
Rostrum, the corporate PR and content marketing agency, has appointed Michael Kahn as a director, with responsibility for its human resources and development department, writes Louise Pantani. Kahn reports into MD Nick Bolshaw in his new role. Kahn was previously head of content at the agency, a role which he’s held since 2012. In this position he was responsible […]
Car rental company Avis Budget Group has briefed Weber Shandwick to manage its EMEA PR across brands including Avis, Budget and Maggiore. Weber’s appointment comes as Avis Budget Group prepares to unify its comms in the region. The new single-agency model comes into effect later this year, and will see Weber work closely with existing agencies, […]
Kaper has been appointed by science and tech brand New Scientist to help launch New Scientist Live, a festival around science, technology and culture, which takes place in September at London’s ExCeL Centre. The agency has been briefed to work with the brand’s editorial and marketing teams to create show content and handle PR and […]
Hill+Knowlton Strategies has appointed Sabine Post-de Jong, previously a director in its financial and corporate comms division, as practice leader of its Amsterdam-based Financial + M&A unit. She takes over from Frans van der Grint, who will continue in his role as European practice director at Hill+Knowlton Strategies – a position which he has held since 2012. […]