British protein bar manufacturer Pulsin’ has appointed consumer PR agency SAIBR to launch its new range of oat bars, as the brand enters the children’s snack market. Targeting parents looking for healthy snack alternatives and ideas for lunchboxes, the agency has been briefed to help raising awareness and brand advocacy of Kids Fruity Oat Bars among […]
Landbay, a peer-to-peer mortgage lending platform has appointed TVC Group to build brand awareness and consumer engagement among borrowers and investors. Landbay launched in July 2014 with a mission to “democratise” mortgage lending and property investment by offering a transparent peer-to-peer model as an alternative to banks and building societies. TVC, which won the account […]
Robotic Process Automation and Artificial Intelligence tech company Genfour has chosen The CommsCo as its retained PR and social media partner. Headquartered in the UK, Genfour supplies “digital workforces” to its blue-chip customers, using robotic process automation software, cognitive technologies and desktop automation. Genfour has briefed The CommsCo to drive its presence both in the UK and internationally. […]
The National Association of College and University Entrepreneurs (NACUE), a network that helps students to launch businesses once they’ve left university, has brought in London PR to raise its media profile. This is the first time that NACUE, which works with some 32,000 students every year across 260 UK colleges and universities to promote exposure to […]
Pitch Wins Leading out-of-home advertising business, JCDecaux, has brought in Propeller PR to raise its UK profile and increase awareness of its data and digital offering. Retail business Costcutter Supermarkets Group, which owns Costcutter and Kwiksave, has appointed MCG to deliver an “extensive” trade and corporate PR programme. Lucre has had its PR brief with Stonegate […]
Six people have been shortlisted for this year’s Suzy Ferguson Spirit Award 2016, following a record number of nominations. Now in its third year, The Suzy Ferguson Spirit Award was launched by Gorkana in partnership with Suzy Ferguson’s former employer, LEWIS. It is in memory of one of the industry’s brightest young stars, who passed […]
Unity has launched a Leap Day creative competition to offer a brand a full day of the entire agency’s time on 29 February. To win the competition, a brand, large or small, will need to “woo” Unity with an overview of a marketing issue they need strategic and creative muscle on. Brands will need to […]
Commune Hotels & Resorts Regional Office Asia has appointed Mango PR to handle its Brand Alila comms in the UK for Alila Hotels & Resorts. Alila is a collection of 11 hotels and resorts across Indonesia, India and Oman. Along with regular news and story updates, Mango has been briefed to support Alila with press enquiries, press trip arrangements and will […]
Corporate reputation accounts for £790bn of the value of businesses in the FTSE 350, according to the latest UK Reputation Dividend Report. Companies have attempted to boost their public image and harness this value through Corporate Social Responsibility (CSR) – but some, such as ex-BP chief exec Lord Browne, claim it is a diversionary tactic. […]
Financial services communications specialist MRM has hired Sophie Mayall as a consultant in its corporate and consumer team. Previously, Mayall was account manager at JPES Partners’, a specialist asset management marketing and comms consultancy, where she worked for three years. Within this role, Sophie was responsible for managing corporate positioning, profile raising and media placement campaigns for asset […]