Mulberry’s Tori Campbell joins Dragon Advisory

Tori Campbell, Mulberry’s head of marketing, has joined Dragon Advisory as a partner to lead its luxury brands and lifestyle division. As head of marketing for British fashion house Mulberry, she ran its brand and global marketing strategy for just under a decade. Campbell joins Dragon as its recently formed partnership model, created to attract […]

Smartphone brand BQ hires apple tree

BQ, a European producer of smartphones, robotics and 3D printers, has appointed global brand comms agency apple tree, as it prepares to launch in the UK. Launched in Madrid five years ago, BQ operates across eight territories, with its products available in more than 50 countries. The business has a turnover of £151.1 million and produces education tools for schools […]

Candriam hires global corporate comms head

Candriam Investors Group, the European asset manager with some €91bn (£71bn) in AUM, has hired Marion Leblanc-Wohrer as global head of corporate comms. Reporting into Candriam CEO Naïm Abou-Jaoudé, Leblanc-Wohrer will split her time between Candriam’s offices in London, France and Benelux. Abou-Jaoudé said: “It is with great pleasure that we welcome Marion Leblanc-Wohrer to Candriam. She […]

PR Lions names John Clinton as jury president

Edelman Canada chair John Clinton has been named as the jury president for this year’s PR Lions at the Cannes Lions International Festival of Creativity. Clinton leads a team of more than 250 people across Canada. In addition, he is also North American head of creative and content. With a career spanning more than 20 […]

Lansons hires Dowling for public affairs boost

Lansons has appointed James Dowling to a newly-created head of public policy role, to strengthen the consultancy’s capability in the public affairs, policy and government relations space. Dowling was most recently director in FleishmanHillard Fishburn’s corporate team which he joined in 2011. Prior to that, he spent five years at HM Treasury running the Finance Bill team, […]

Case Study: Stick Tennis Tour Launch

When readers of The Sun opened the paper last Friday, they were met with a challenge to take on games editor Lee Price in a game of Stick Tennis Tour 2.0 that day. Behind the scenes, Stick Sports had briefed PR and marketing agency Dimoso to publicise the launch of its newest game by partnering up with a major press partner. The results? […]

Pair of account wins for FleishmanHillard Fishburn

FleishmanHillard Fishburn‘s brand marketing and corporate teams have picked up briefs to work with gardening equipment business Gardena and the non-profit Global Innovation Fund. The agency’s brand marketing unit will raise awareness of Gardena in the UK. It will position the brand as experts in garden maintenance and ‘must have’ products for British gardens, tapping into both rural and urban […]

NetBooster hands corporate brief to Rostrum

Independent European marketing agency NetBooster has hired Rostrum to raise awareness of the agency’s profile in the UK market, targeting sectors including retail, travel, automotive and telecoms. Rostrum will work with the digital marketing agency‘s international PR teams to support the creation of new messaging to boost NetBooster’s profile. Rostrum will position the company as a “go-to commentator on […]

Hope&Glory expands newly-created board

Hope&Glory has brought in Portas’ former head of comms, Seb Dilleyston, and Good Relations’ former consumer director, Anna Terrell, to join its newly-created board. Dilleyston has more than 15 years’ experience, having worked at agencies including Freud Communications and Mischief PR before he worked freelance with Hope&Glory. He joined retail and fashion specialist Portas as head […]