Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it explains to Gorkana how it is using a simple message to make the most of a mix of channels to stand-out in an overcrowded market. The campaign, which launched today […]
Iredale Communications, founded by former Sunday Times reporter Will Iredale, has won four new accounts, including utility bill divider Dividabill and frozen smoothie company Pack’d. Dividabill, which allows students and professionals living in shared households to setup, divide and pay their utility bills in one bundle, has hired the agency as part of a spring initiative to rebrand the […]
Lidl, Britain’s fastest-growing supermarket*, has appointed W as its UK PR agency ahead of a major expansion programme. W, which won the account following a competitive pitch coordinated by agency-client intermediary AAR, has been handed a wide-ranging brief, which will encompass consumer, corporate and CSR activity. The appointment comes as Lidl looks to increase the brand’s engagement with […]
Engine and Edelman have made it onto this year’s The Sunday Times’ 100 Best Companies To Work For list. In addition, Bite has been named one of the 100 Best Small Companies To Work For. Engine, which includes PR firms MHP and Mischief, took 66th place this year, and is the sixth consecutive year the agency has made […]
Mercia Technologies, a business which invests in “disruptive” tech companies such as virtual reality enterprise nDreams, has hired Buchanan as its retained financial PR and business comms adviser. Buchanan will build a comms strategy for the tech investor which will highlight its investment model. Mercia’s “complete capital solution” provides investment capital for tech ventures via its FCA-authorised […]
FWD Group, which last week announced an MBO by two of its directors, has hired Newgate’s Roddy Watt as director in its capital markets division. Watt will launch and lead FWD‘s capital markets team which will complement the agency’s existing corporate PR, research and investor content offerings. The unit’s remit will include IPO preparation, M&A and aftermarket calender […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. Pitch Wins Samsung Electronics UK has handed a PR brief to M&C Saatchi Sport & Entertainment to work across key sporting campaigns, including a […]
A record turnout of more than 100,000 attendees and around 4,000 businesses exhibiting across the four days of Mobile World Congress (MWC) made headlines for brands like Samsung, HTC and others in the consumer tech industry, but what were the main PR lessons this year? In a follow-up to Gorkana‘s preview of this year’s event, comms experts […]
Instinctif Partners, Schroders, FTI Consulting and Lansons were among the big winners at last night’s inaugural PRCA City and Financial Awards 2016. At the ceremony, which took place at the Merchant Taylors’ Hall in the City, Instinctif picked up the City Agency of the Year award. Schroders’ PR team scooped In-house Team of the Year. […]
Perowne Charles Communications (PCC) has been chosen to handle the UK PR and social media for Thanos Hotels and Resorts, Cyprus’ leading luxury hotel group. The agency has been briefed to raise the profile of the family-run Thanos brand and its three hotels Anassa, Almyra and Annabelle. Founded 40 years ago by the late Alecos […]