The Kraft Heinz Company calls in The Hub

The Hub, a specialist foodservice and retail PR and trade marketing agency, has been appointed to handle the UK retail trade PR and comms for global food business The Kraft Heinz Company, following a competitive pitch. The agency has been briefed to enhance the brand’s position as a leading grocery business in the UK through a comprehensive […]

Two wins for Golley Slater PR

Golley Slater PR has won two PR briefs from pub operator New World Trading Company and quality assurance scheme Woodsure. The agency has been briefed to handle the consumer comms for New World Trading Company’s Leeds site, The Botanist. It will raise the profile of the business and brand regionally, with a brief to enhance footfall and sales. The […]

Kindred promotes first non-invasive pre-natal test

Diagnostics company Premaitha Health has handed Kindred a consumer PR brief to promote its flagship product, the IONA test, which is the first non-invasive pre-natal test to be made available. The IONA test is the first non-invasive pre-natal test (NIPT) with the CE quality mark, which, Premaitha Health says, provides peace of mind to new mums when recommended screening for […]

TopLine wins fintech accounts trio

Integrated digital comms agency TopLine has won PR briefs to work with investor platform Trendrating, cloud banking business RedCloud and SME financier Nucleus. TopLine will support the companies with an integrated mix of comms work, including inbound marketing strategies, content production and search marketing and video creation. According to the agency, it won the briefs thanks […]

Case Study: Pulling Power – Giving Advanced Driving Courses “Sex Appeal”

When the Institute of Advanced Motorists wanted to enhance the appeal of its advanced driving courses among younger people, Tin Man came up with “Pulling Power”, a campaign to prove that good driving increases sex appeal. Some 1,500 sign-ups later, the agency smashed its KPI 15 times over, delivered £62,500 in revenue for the charity and secured two industry […]

Yellow Jersey hires financial PR specialist Winkles

Independent financial PR agency Yellow Jersey has appointed Felicity Winkles, formerly of St Brides, as board director. Winkles has some ten years’ financial PR experience working predominantly across the leisure, natural resources, energy and support services industries and specialising in AIM-listed clients. She previously supported the launch of the St Pancras retail app StP. At Yellow Jersey she will advise […]

Exact Ventures hires Liberty Communications

Exact Ventures, the market intelligence firm, has appointed digital marketing and communications agency Liberty Communications to raise brand awareness and revamp its website. As part of the brief, Liberty will run a campaign, including PR and social media, to promote the firm’s thought leadership and Exact Ventures’ profile. Exact Ventures is based in California and, […]

Emperor acquires corporate agency Accrue Fulton

Communications and design agency Emperor has acquired Oxfordshire-based corporate agency Accrue Fulton, a specialist in corporate comms, branding and reporting. Accrue Fulton, which has more than 50 clients in different sectors, will retain its own brand and bring the number of UK offices in Emperor’s network up to four. Following the acquisition, Richard Guy and […]

EdenCancan promotes Mischa Joslin

Lifestyle PR agency EdenCancan has promoted Mischa Joslin to associate director. Having joined the agency in February 2015 as a senior account director, Joslin will help shape the agency as a brand, with a focus on driving new business growth, in her new role. She will continue to oversee EdenCancan’s brand roster, acting as a senior […]

Coloplast briefs Stand Agency on “taboo” health subject

Coloplast has appointed Stand Agency to deliver a campaign to “get the nation talking” about the subject of constipation. Coloplast specialises in providing services and products in “intimate healthcare”, including ostomy, urology and continence, and wound and skin care. The brand says there are an estimated two million adults affected by constipation in the UK. Last year, constipation […]