Tracklements, which makes artisan condiments, has appointed FMCG PR specialist Richmond Towers to lead ‘Trackle-Mo-Ments’, its 2016 consumer and trade communications campaign. The campaign’s objective is to raise awareness of the brand and inspire Britons to find their “favourite Tracklements product for every occasion”. It makes more than 60 products and has won over 170 food awards. A UK business, Tracklements […]
PAV I.T., which provides IT infrastructure solutions and support, has appointed PMW Communications, a full-service marketing agency based in Sussex, for comms and marketing services. Following a competitive pitch, PMW Communications is developing a multifaceted marketing plan to refresh PAV I.T.’s PR, social media and online marketing strategies. PMW specialises in digital marketing, graphic design, social media and SEO, as well […]
Falcon Acquisitions, a media investment firm targeting acquisitions in the mobile, online television and video broadcasting sectors, has appointed investor and financial PR specialist St Brides Partners, to handle its communications. St Brides Partners will support Falcon Acquisitions’ investment expansion into over-the-top (OTT) content, or delivery of video and TV content via the internet, by delivering effective financial PR […]
Daily Mail & General Trust PLC (DMGT), owner of the Daily Mail and DailyMail.com, is in “early stage” discussions with a number of parties about a bid to buy Yahoo! Inc. According to a report from the Wall Street Journal on Sunday (10 April), the bid could take the form of a private equity partner acquiring all of Yahoo!’s US-based […]
Manc Frank, the Manchester office of Frank PR, has been chosen by London-born burrito chain Chilango to launch its first venue in the North West. Chilango, described as one of the most successful crowdfunded restaurant brands in the world after raising £3.4 million from over 1,400 people on Crowdcube.com in December 2015, will open its […]
New online mattress brand Hyde & Sleep, which is backed by British bed specialist Dreams, has brought in Battenhall to handle its UK social media and PR. The new brand, which launches this week, claims to be the first to offer mattresses filled with “memory foam” which is a memory foam and micro-spring combination that can […]
The World Health Organisation (WHO) has appointed Bloomberg’s European healthcare reporter, Makiko Kitamura, as communications officer for the Health Data Collaborative. Kitamura will be responsible for communicating with the collaborative’s various stakeholders including donors such as the Bill & Melinda Gates Foundation and international agencies such as USAID and the World Bank. She will report to […]
Christine Murray, who was appointed editor-in-chief of The Architects’ Journal and The Architectural Review in February, talks to Gorkana’s Niall Davies about her new role, the two business titles and how to pitch to them. Can you describe your new role and your career history? I edited The Architects’ Journal for five years before taking charge […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. Pitch Wins Dutch flower promoter Bloembureau Holland has handed a three-year pan-European PR brief to Weber Shandwick, following a five-way pitch. Towergate Insurance has appointed Powerscourt as its […]
Next week’s World Retail Congress and the recent Retail Week Live are just two of the many annual retail trade shows PRs can attend throughout the year. But is there enough value in attending or using the media value created by big retail events? Gorkana looks at the pros and cons with comment from Launch PR, Beattie, Escapade and Mason Williams. […]